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Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

2022 Acura NSX Type S Road Test Review | An ode to itself, and a gift for drivers

As we say goodbye to the modern NSX, Acura saw fit to leave the world with a parting gift. As a last blast, the hybrid supercar got a Type S variant as a mighty sendoff, with more performance and improved handling. It’s a rare treat, though, for those who could afford its $171,495 starting price. The first example sold for over a million dollars, and the remaining 299 units were scooped up in a day. Road Test Editor Zac Palmer had the once-in-a-lifetime opportunity to take the NSX Type S for a lap around Daytona, and this fall our driveway had the privilege of being graced by the carÂ’s presence for a few days. And this NSX looks as extreme as it drives, a sharp wedge that combines aesthetics of exoticism and straight-up evil. This one, in particular, cut a mean figure, with its matte charcoal finish, blacked-out badging, plenty of carbon fiber, sharp angles and an odd-looking engine cover covering an odd powerplant, all under glass right behind the cockpit. Though the general shape of the car is familiar to supercar fans from the mid-1970s and beyond, thereÂ’s no mistaking this Acura for something else, its honed exterior a reflection of the carÂ’s performance. Zac already outlined what performance upgrades set this Type S apart from the rest of the generation, but itÂ’s good to know this wasnÂ’t mostly about looks. Acura upgraded the V6Â’s twin turbochargers, improved its air and thermal management capabilities, and lowered the gear ratios of the twin electric motors up front. It even got a higher-capacity, higher-output battery powering the hybrid system. The result is a cool 600 horsepower and 492 pound-feet of torque. It's shockingly quick, but itÂ’s hard to tell if itÂ’s actually faster in a straight line than the lesser NSX. The overall driving experience is improved, however. In the Type S, Acura has achieved incredibly quick shifts from the retuned nine-speed automatic. It works well on its own, but the response you get from pulling one of the paddles almost feels as though the car had predicted your move, and is supremely rewarding in terms of driver engagement. ItÂ’s quite generous in its compliance to your whims, too, allowing you downshifts that land you higher in the rev range than youÂ’d expect it to allow — in fact, Acura actually raised the manual downshift rev limit by 1,500 rpm. What a wonderful treat to give customers as a parting gift.