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2022 Acura RDX pricing starts at $40,345, a $900 increase

Acura showed us the quieter, more featured, and better handling 2022 RDX five-seater crossover in September. With the model expected to drive onto dealer lots in about two weeks, it's time for pricing. The base price for a front-wheel drive RDX goes up by $900 to $40,345 after the $1,045 destination charge. Be warned, that price is only for a Lunar Silver RDX; the four other colors possible on the base trim cost $500, and the three pearlescent hues require both the $2,650 Technology Package and the $3,000 Advance Package. MSRPs for the entire 2022 RDX range are: RDX FWD: $40,345 RDX FWD with Technology Package: $42,995 RDX FWD A-Spec with Technology Package: $45,995 RDX SH-AWD with Advance Package: $50,345 RDX SH-AWD A-Spec with Advance Package: $52,345 RDX SH-AWD PMC Edition: $55,295 As indicated on Acura's pricing sheet, adding SH-AWD to the three front-wheel-drive models requires $2,200. Fyi, the RDX configurator on Acura's web site displays the price for SH-AWD as $2,000, but the summary actually adds the correct $2,200 figure to the tally.   Every RDX next year will be quieter thanks to a retuned Active Sound Control system and, as part of the MDX-inspired redesign, new front fender liners that reduce road noise. The new Technology Package cuts even more cacophony thanks to thicker carpet, acoustic glass in the front doors, more sound insulation throughout the cabin, plus it throws in features like perforated sport seats, 12-speaker ELS audio, parking sensors front and rear, swankier 19-inch wheels, and a rear camera washer. The A-Spec Package takes the rims up to 20 inches, and bundles gear like LED fog lights, heated front seats, a flat-bottom steering wheel, and 16-speaker ELS audio. For 2022, Acura will finally let customers combine the A-Spec with the Advance Package. The latter kit piles on even more sound deadening material, acoustic glass for the rear windows, plus bits like a heated steering wheel and rear seats, a hands-free tailgate, and adaptive dampers. Those dampers are drop wheel size back down to 19 inches, though. The 2022 RDX can be pre-ordered now, examples will be in showrooms come November 2. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343: