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The new Acura Integra was never meant to be a retro car

The new Acura Integra Prototype was never supposed to be a retro or nostalgic design process. It would be easy to assume it was, as Acura’s messaging leading up to the big reveal leaned heavily on the Integra nameplate's heritage. From the model name embossed in the bumpers, to videos of shifting the older modelÂ’s manual transmissions, Acura yanked fairly hard on our heartstrings. And then the cover came off last week, and while there are very subtle cues hinting at old Integras here and there, the new car doesnÂ’t look much like the old ones at all. Unlike designers of the new retro-tastic Nissan Z and Ford Bronco, Acura decided to create something altogether new and different. “So, admittedly, when we started planning this car, it was never to create a retro Integra,” Acura product planner, Jonathan Rivers, told Autoblog. “We actually looked at it from the viewpoint of say, if the Integra had never left the lineup, how would it have evolved? How would it have changed over the years? We think this is the result of that.” There was never going to be a two-door coupe model, because as Rivers points out to us, coupes just don't sell these days. However, sportbacks are popular — just look at the sheer number of them coming from Germany these days — and it suits the customers Acura is trying to capture with the Integra. “The target customer is a millennial with an active lifestyle, so they need space for their gear but they also want to have a great car to hit the canyon roads with every now and then,” Rivers says. “Once again, over the generations, the Integra is just that.” For any naysayers throwing their hands up about the Integra seemingly being a fancy Civic, we possess two points of refutation. One, thatÂ’s exactly what the Integra has always been. It was literally badged and sold as a Honda in many other countries, and its bones have always been Civic-based. ThatÂ’s the IntegraÂ’s history, and while Acura doesnÂ’t officially come out and say so, itÂ’s most certainly the same today. On the design front, maybe you think the photos make it look a little too close to the new 11th-gen Civic Hatchback? Well, pictures on the internet donÂ’t always tell the full story of a car design. “None of the sheetmetal is shared with either the four-door or the five-door Civic,” Rivers explains.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2021 Acura TLX vs. luxury sedans: How they compare on paper

The 2021 Acura TLX has been revealed, and it looks superb. We also have a handful of hard numbers, so you know that we've got to take a look at how they compare to the competition. As we only have numbers for the base turbocharged four-cylinder model, we're only looking at similarly equipped competitors. And with the small to midsize luxury sedan segment burgeoning these days, we've selected a mix of rear-drive, front-drive and all-wheel-drive options to compare to this front-drive-based sedan. You can see the raw numbers below, and a summary of them under that. Engine and transmission The Acura's base engine is a turbocharged 2.0-liter four-cylinder, just like the vast majority of cars in its segment. It's an especially powerful base engine, though, with 272 horses. That tops every base engine in this group, and is only topped by Volvo's mid-range turbocharged and supercharged four-cylinder that makes 316 horsepower. Its torque rating is strong, too, falling short of the aforementioned Volvo engine and the BMW four-cylinder. You'll note that we've included two four-cylinder engines for the Audi and the Volvo. With the Audi, the entry-level engine is seriously underpowered versus the competition, whereas the higher-output version is more comparable, so we felt it should be included. As for the Volvo, since the turbo and supercharged engine isn't quite comparable to each of these model's six-cylinder alternatives, we felt it should be mentioned, here. Many of these cars have substantially more powerful alternatives available, including the Acura. The Acura will have a twin-turbo 3.0-liter V6, but we have no specifications for it. It will face off with the 382-horsepower BMW M340i, 400-horsepower Volvo S60 T8 hybrid, 365-horsepower Genesis G70 3.3T and 349-horsepower Audi S4, among others. The Acura is available with either front-wheel drive or all-wheel drive, and every version gets a 10-speed automatic, giving it claim to the most gears. All the other cars here make do with an eight-speed automatic. The Genesis G70 is the sole offering with a manual transmission, something that's offered on the Sport trim with upgraded brakes and a limited-slip differential. The Audi is unique in making all-wheel drive standard. On the Volvo, all-wheel-drive is only available if you upgrade to the higher-output engine, another reason why we wanted to include it. Size On the outside, the Acura is the largest, or more specifically, the longest.