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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

How the Autoblog staff would configure the 2017 Acura NSX

The configurator for the 2017 Acura NSX is now online, and it finally lets people spec this long-delayed supercar. Technically prices start at $157,800 (after $1,800 for destination), but you can't actually get one like that yet. The iron brake rotors aren't available until late 2016, which means the carbon-ceramic rotors with black calipers are the least expensive choice at $9,900. The cost ticks up to $10,600 if you want calipers in silver or red. The build process inspired so much conversation among the Autoblog staff that we decided to share our choices with you and explain why we picked them. Let us know what you think in the comments. MICHAEL AUSTIN - $198,950: Mine's expensive, but I figure another 15 percent or so is irrelevant when the car already costs so much. I love the blue - it's alluring without being too flashy. Saddle leather is a must for me; it's definitely the best interior color. I skipped the carbon-fiber exterior sport package, just because I like the cleaner look of the standard body. Otherwise, carbon-fiber overkill: roof, rear spoiler, interior trim, and engine cover. If I had to cut costs I could sacrifice the $10,600 carbon ceramic brakes, which are probably unnecessary – but I'd have to wait until later this year. My only question is: where are the optional Michelin Pilot Super Sport tires I loved during our First Drive? CHRIS BRUCE - $180,700: I tried not to go too wild when speccing mine, but some upgrades seemed necessary. The standard black leather was too dark, so I opted for the Saddle and Alcantara, which added $1,500 to the price. I also picked with the matching black Alcantara headliner for $1,300 and the upgraded audio system for $2,800. For the outside, I loved the Nord Gray Paint, which has a little green in it, and I splurged for the $6,000 carbon fiber roof. To finish things off, I went with the silver calipers on the carbon-ceramic brakes for $10,600. STEVEN EWING - $172,700: I'm not the extravagant type. I don't want flashy colors, red calipers, or unnecessary carbon fiber crap on the outside. Give me something that flies under the radar, with the only the options I need. Plus, the NSX hardly feels like a $200,000 supercar to me. ALEX KIERSTEIN - $176,500: Japanese cars tend to look best in classic white, so I went with that for the exterior. I like a dark interior, but I also love Alcantara – so that goes on the headliner. The carbon-fiber roof is a bit of an extravagance, but this is all fantasy, right?