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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2023 Acura Integra gets a CVT standard, according to leaked trim chart

The 2023 Acura Integra continues to disappoint — is what fans of the original are likely to say upon hearing that the standard transmission for the upcoming sport sedan is a CVT. Acura made a big deal out of the fact that the revived Integra would have a manual transmission prior to its reveal. However, if a newly leaked spec chart is to be believed, most trim levels will only get a continuously variable transmission. Previously some believed that Acura would offer their 10-speed automatic in the Integra, but specs posted to the Integra Talk forum, indicate that is not the case. They show three levels of trim: base, A-Spec, and A-Spec with Tech Package. All come with the CVT, except the A-Spec Tech, which can be optioned with a six-speed manual transmission. It's not unusual anymore for carmakers to offer manual on only the highest-spec trims. Mazda, for example, does the same by offering its manual a single grade, the Premium package for the Mazda 3 hatchback. Whereas the manual was once the cheapest and most fuel-efficient option, these days the thinking is that only true enthusiasts, ones who would be willing to pay more to option out their car to the gills, would care about whether they row their own or not. In addition, the leak appears to list the Integra's color palette for both interior and exterior. Curiously, the Type R-inspired yellow of the concept doesn't appear to be on the menu. Instead, we get red, blue, white, silver, gray, and black. The A-Spec does get one exclusive hue, Apex Blue Pearl, to set it apart. Interiors get a choice of black, orchid or red, but not all of them can be paired with all exterior paints. We don't think that the manual's appearance on only the top trim is a problem per se. We don't know what the Integra's Tech Package will include, but on cars like the TLX or RDX it includes features like a premium audio system, navigation, and driver assist safety alerts. These aren't necessarily items a true enthusiast driver who prefers a purer driving experience would want. Still, we're glad Acura's offering a stick in an environment downright hostile to sedans, compacts, and manuals. We do think, though, that the Integra A-Spec (without the Tech Package) might have been the sweet spot for the manual. But no one asked us.

Acura RDX Prototype revealed at the Detroit Auto Show

Acura reintroduced the 3rd gen RDX at the Detroit Auto Show. The RDX will take design cues from Acura's Precision Concept. Acura's RDX will launch mid 2018. For more coverage of the NAIAS 2018 head over to https://www.autoblog.com/detroit-auto-show/ Detroit Auto Show Acura Autoblog Minute Videos Original Video prototype acura rdx