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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2023 Acura Integra production specs and photos revealed

We have waited five months since the Integra Prototype was revealed, and now what we’ve been long awaiting is finally here. This is the 2023 Acura Integra in final production form. Today not only gives us photos of the Integra in its final guise, but Acura also dropped all the information and details weÂ’ve been anticipating. LetÂ’s dig in. Per usual with Acura Prototype models, the production version mirrors the prototype closely. The obvious prototype elements are gone, like the big “Integra” side graphic and color exhaust inserts, but most of what we saw last year remains on this hatchback. One notable omission is the lack of photos with the yellow exterior paint Acura launched the Prototype in. A leak of the available paint colors suggested that yellow wasnÂ’t on the table for initial launch, but that doesnÂ’t mean Acura wonÂ’t introduce it as an option down the road. Just as was teased in the Proto, the only available engine will be a 1.5-liter turbocharged four-cylinder, and itÂ’ll be officially rated at 200 horsepower and 192 pound-feet of torque (same output as the new Civic Si). A six-speed manual transmission with auto rev-matching will be available on the A-Spec model, but a continuously variable transmission (CVT) will be standard across the line. The CVT features “Step Shift” programming to simulate shifts, and also allows you to move the engine speed around with paddle shifters. We wouldÂ’ve loved to see Acura figure out a way to use its 10-speed automatic in the Civic platform, but alas, the CivicÂ’s CVT will be the only automatic option here. If you choose the six-speed manual — which we strongly suggest you do — the Integra gains a helical limited-slip differential that is not equipped to automatic cars. Delving further into the performance realm, the Integra gets an optional adaptive damper system. If you recall, Honda dropped the adaptive dampers from this generation of Civic Si, making it a reason to upgrade to an Integra. The adaptive dampers have three settings: Comfort, Normal and Sport. Similar to other Acura models, the Integra features various drive modes to adjust throttle response, automatic transmission mapping, steering feel and gauge coloration. If you get the “A-Spec with Technology Package” model, an Individual mode is added that allows you to independently change all the modes separate from one another. It also adds an option to change the in-cabin sound.

2014 Acura RLX

Earlier in the year, I reviewed a powder-blue Volkswagen Beetle Convertible, and I witnessed a group of high-school-aged girls ogling the car as it sat in my driveway. In my head, I found it to be a funny-yet-fitting scene that I didn't think of again until a 2014 Acura RLX showed up in my driveway. This time around, an elderly neighborhood couple stopped to give the big Acura sedan a closer look. The RLX is trying to shed past stereotypes of its predecessor, the Acura RL, just like the Beetle. Hoping to avoid becoming the de facto "grandpa car," Acura has completely reworked - and renamed - its flagship sedan.
As the bookend to the new entry-level ILX, the addition of the 2014 RLX might give Acura its strongest sedan lineup ever as the automaker looks to break the cycle of being a middle-of-the-road luxury brand. Stepping up to the big-boy table isn't going to be easy, though, as the competition keeps getting tougher. Forget cars like the Mercedes E-Class and BMW 5 Series, the Acura RLX is going to have its hands full with the likes of the Cadillac XTS, Lexus GS and Hyundai Genesis, not to mention a strong consortium of lower-priced, mid-luxury sedans like the Hyundai Azera, Toyota Avalon and Chevy Impala. The one thing all of these cars have in common is a reputation for being an old man cruiser.
I spent a week with the new RLX to see if it could shake the stigma of its outdated predecessor or if it would just leave me searching for the nearest early bird specials.