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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Ford Maverick is coming, and the Acura TLX and Hyundai Palisade still impress | Autoblog Podcast #681

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. This week, they've been spending time in Autoblog's pair of long-term loaners, the 2021 Hyundai Palisade and 2021 Acura TLX. In this week's news, Ford has confirmed the Maverick pickup is coming, and our editors talk about their thoughts on the name. Finally, they reach into the mailbag and help a listener replace one, or possibly two vehicles in the "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #681 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Long-term updates: 2021 Acura TLX 2021 Hyundai Palisade (John's buying one) Ford Maverick name confirmed, and its reveal is just days away Remember the Maverick? Probably not, but itÂ’s the right name for FordÂ’s small truck Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Acura Infotainment Review | Just give it some time

Acura’s True Touchpad infotainment system is a hot topic at Autoblog HQ. Some of us utterly detest its functionality. Others, myself included, will plead its case as a worthy alternative to normal infotainment systems. “ItÂ’s not that bad,” IÂ’ll say over and over. I had to eat my words to a certain extent when our long term 2021 Acura TLXÂ’s infotainment system broke recently due to bad wire connectors, but now that itÂ’s up and running again, itÂ’s time to give it a proper shake. The screen in this TLX is a high-resolution, 10.2-inch monitor that sits far from the driver on the carÂ’s dash top. ItÂ’s oriented horizontally in a widescreen format. The controversial bit I mentioned at the beginning is all to do with how you navigate the user interface using AcuraÂ’s unique touchpad. It uses something Acura calls absolute positioning technology, meaning that where your finger is on the touchpad corresponds to the same spot on the screen, allowing you to select whatever is in that location. Press down on the top right corner of the touchpad, and the square located in the top right corner of the screen is selected — no need to “swipe” over to it. This takes a considerable amount of time to adapt to. I didnÂ’t master it or get used to it overnight. In fact, itÂ’s really rather frustrating out of the gate. Virtually all touchpads in cars before this one are more intuitive at first. Just swipe around the pad, and your “cursor” swipes around with you. After a couple road trips, plenty of takeout runs and everything in between, IÂ’ve become a believer in AcuraÂ’s technology, though, with one major caveat IÂ’ll address later on. 2021 Acura TLX infotainment View 7 Photos Once you have enough time and practice to become fluent with AcuraÂ’s way of doing things (something our long-term Acura TLX has allowed us the rare opportunity to do), the absolute positioning strategy starts to make more sense. You can select an app like FM radio or Apple CarPlay in an instant — faster than any regular touchpad or scroll wheel will allow. ItÂ’s no wild speed demon, but you can navigate the main menu structure faster here than you can in most cars.  AcuraÂ’s user interface is tailored to fit its operation with big squares that are easily findable in your touchpad to press. It gets a little tougher once you get into an app like Navigation or Sirius XM, as it requires more precise positioning of your finger to get to the right spot.