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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2023 Acura TLX adds a couple of service amenities, price increases

The Acura TLX busted out an all-new second generation for the 2021 model year, one-upping that with a TLX Type S, and ringing the bell with the TLX Type S PMC Edition for the 2023 model year. With the fireworks still echoing from all that, 2023 will be an otherwise quiet year for the sedan range. The upgrades are service oriented, the automaker throwing in three years of AcuraLink and the Security and Remote packages free. The Remote Package can speak directly to the car with commands like remote start and stop or lock and unlock, or owners can give the car commands through Amazon Alexa Auto. Alerts like Find My Car and Stolen Vehicle Locator can keep tabs on the car's location, worried parents can keep tabs on teens with features like Geofence Alert and Speed Alert. The Security Package handles matters like crash notifications, calls to emergency services, and roadside assistance. Acura's also added its Maintenance Package to the stock offering. This gets two years or 24,000 miles of scheduled maintenance like oil changes and tire rotations. Any remaining balance can be transferred to a new owner if the car is sold before the time or mileage limits are reached. Finally, it's not mentioned in the press release, but the 2.0T in base spec with SH-AWD and the 2.0T with the Technology Pack and SH-AWD are missing from the 2023 price list. That leaves eight models in the range thanks to the addition of the PMC Edition.  Prices for the holdovers are up, surprise, surprise. MSRPs for the 2023 TLX range, including the $1,095 destination charge for the standard sedans and the $1,995 destination charge for the PMC Edition, and the changes from 2022, are: TLX 2.0T: $40,745 ($750) TLX 2.0T Technology Pack: $44,745 ($750) TLX 2.0T A-Spec Pack: $47,495 ($750) TLX 2.0T A-Spec Pack SH-AWD: $49,695 ($750) TLX 2.0T Advanced Pack SH-AWD: $51,945 ($950) TLX 3.0T Type S SH-AWD: $56,445 ($1,650) TLX 3.0T Type S SH-AWD with Performance Wheels and Tires: $57,245 ($1,650) TLX 3.0T Type S SH-AWD PMC Edition: $63,995

Acura ZDX returning as brand's first EV

Well this is unexpected. Not the fact that Acura will have an electric vehicle in the next couple years, but rather the name: ZDX. The name will appear on the Japanese luxury brand's first electric SUV, in 2024. The last time it appeared on an Acura was in 2013 on the short-lived ZDX fastback SUV. Like the Honda Prologue, it will be based on GM Ultium electric car platforms. If it's a stablemate to the Prologue, it likely shares a lot with the new Chevy Blazer EV. It would be a strong base considering Acura announced there will be a ZDX Type-S performance model. It could certainly benefit from the Blazer EV SS's dual-motor setup with 557 horsepower and 648 pound-feet of torque. Acura Precision EV Concept View 22 Photos Acura didn't offer any preview imagery of the new ZDX, but it did say it will share styling with the Precision EV Concept shown earlier today. It's apparently being designed in the same California design center that gave us the original ZDX. Though if it looks much like the Precision, this new ZDX probably won't have the distinct coupe-like shape of the original. The EV will launch in 2024 along with the Prologue and Blazer EV. Honda-developed EVs will follow in 2026. The Blazer will start around $45,000 for the cheapest version, and around $66,000 for the top-level one. We would bet the Acuras are on the high side of that range, with the Type S possibly topping the Blazer SS models. Related Video: The 2024 Chevrolet Blazer EV has been revealed