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The Acura Integra is coming back, but what exactly will it be?

Yep, the Acura Integra is back! Acura has offered limited information about the revival of its compact nameplate, and while we suspect it will replace the ILX outright when it debuts in 2022, Honda's luxury subsidiary has yet to cough up any more useful information. That's fine; it means we can fill the void with baseless speculation educated guesses as to what form the next-generation Integra will take.  While we're all excited about its resurrection, Autoblog is not a hive mind, and each of us has a different idea of what a new Integra could (or should) be. Here are our takes, for whatever they're worth, which could easily be absolutely nothing.  Associate Editor Byron Hurd: Yes, that's a photo of a CR-Z model at Honda's design studio. Bear with me here; I promise I'm going somewhere with this. Frankly, as cool as it would be to see Acura take the fight to the likes of the Audi A3, Mercedes-Benz CLA and BMW 2 Series Gran Coupe, I can't help but look at the (lack of) success of the ILX and wonder whether there's any hope for something so formulaic.  While I'm sure this will offend at least a few "purists," I'd love to see Honda leverage whatever equity the Integra nameplate has left to pivot its more mainstream cars toward electrification. Sure, an all-wheel-drive take on a Civic Si or Type-R sounds really cool, but how about an accessible fastback coupe or sedan with a scaled-down version of the NSX's powertrain, flipped front-to-back? Base it on a smaller (turbocharged?) ICE, stick the electrified axle in the rear, and voila. Ford has proven that hybrids don't have to be expensive; heck, even the CR-Z was cheap back in the day.  As bothersome as this idea may seem to the faithful, consider this: The ILX wasn't a bust because it was called "ILX." Small sedans just aren't worthwhile investments for automakers right now, so as abhorrent as hybridization or electrification may seem, the alternative could very well be a subtle crossoverification of the Integra nameplate. Does that sound more appealing? Because I sure don't think so.  News Editor Joel Stocksdale: So, just as was the case with the Integra and even the ILX, I have no doubt the new Integra will be based on the Honda Civic. And I think that will probably be a very good thing. The new 11th-generation Civic seems to be as good if not better than the outgoing one, so add some nicer interior pieces and some sound-deadening, and it should be a great, roomy entry-level luxury alternative.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

There's fast, and then there's 3 electric motors plus a twin-turbo 3.5L V6 fast. On this episode of Translogic, we're dealing exclusively with the latter. Our host Jonathon Buckley heads to Atlanta, GA to experience the hybrid-electric power of the Acura NSX. Bucko even had the opportunity to chat with the car's chief engineer about how the NSX is evolving the segment, much like its predecessor did nearly 3 decades ago. "It's gonna change the automotive segment very much like that original car did," said Jason Widmer, Chief Engineer for the NSX. Referencing the all-aluminum body on the original car and the 3 extra electric motors on the current model, Jason brings to light some of the more leading edge pieces of technology in the vehicles. Between the insanely smooth acceleration and the wonderfully loud engine noises, this is one hybrid that seems to give drivers the best of both worlds. This car has so much cool tech, it's no wonder it was Iron Man's vehicle of choice in the cinema blockbuster The Avengers. This is one car you have to see to believe so check out the episode above and see what we mean! Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley Acura Hybrid Performance Supercars Translogic Videos Original Video supercar electric supercar hybrid supercar electric hybrid