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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

Acura Integra is reborn, so here's a look at its past

The Acura Integra is officially making its return in 2022. No joke! We’re stoked, too. ItÂ’s a return to the nameplate for Acura — we havenÂ’t seen it grace any cars in the U.S. since 2001. Although the Acura RSX (that was sold here) built 2002-2006 was named the Integra everywhere else but America. Now that we know “Integra” is coming back after 20 years off, though, itÂ’s time to take a stroll through Acura Integra history. That history begins with the launch of Acura as a brand, because the Integra was one of the first two models that Acura came to America with — the Legend was the other. 1986-1989 — First generation The first Integra didnÂ’t see a long model run, as it lasted for just four model years. It was too early to incorporate HondaÂ’s soon-to-come VTEC engine technology, but that doesnÂ’t mean it didnÂ’t come packed with awesome features and tech. Acura actually offered two hatchback options — a three-door and a five-door — and a traditional four-door sedan. The only engine option was a 1.6-liter four-cylinder with a DOHC design that revved out to an impressive 7,000 rpm. It made 113 horsepower and just 99 pound-feet of torque for the first two model years, but a mid-cycle refresh saw output increase to 118 horsepower and 103 pound-feet of torque for the 1988-89 model years. Both a five-speed manual and four-speed automatic were available. It was a sportier car than the Civic at the time, and since Acura is the luxury arm of Honda, it featured a slightly nicer interior. ItÂ’s a rare sight to see first-generation Integras on the roads these days, as rust and time have slowly removed them from AmericaÂ’s highways. No matter, as this Integra kickstarted the sporting and fun-to-drive spirit that would be found in those to come. It was a lightweight, high-revving compact car that helped Acura get off the ground. 1990-1993 — Second Generation Just like the first generation, the second-gen Integra saw just four model years of production. Acura dropped the five-door hatchback offering, instead opting to limit the car to a three-door hatchback and four-door sedan. The styling saw some fairly big changes, as the pop-up headlights were dropped, and the hatchback looked more like a two-door coupe in its silhouette. Performance got a big boost, as Acura upgraded to a 1.8-liter four-cylinder that made 130 horsepower and 121 pound-feet of torque.