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Acura sold all 300 of the NSX Type S, reportedly in 24 hours

If you were hoping to nab one of the last Acura NSX supercars, Acura has confirmed to Autoblog that it has already sold out the entire allocation of 300 NSX Type S models that were slated for America. However, you might still have a remote chance. "We have seen tremendous interest in the 2022 NSX Type S following its debut at Monterey Car Week. At this time, confirmed orders have far surpassed the 300-unit allocation for the U.S. market, and new orders received are being added to a waitlist," an Acura spokesperson told us. That might be an understatement, as Motor1 is reporting a Black-Friday-esque rush that cleared the shelves in 24 hours and a waiting list of more than 100. While Acura has never planned to assign the NSX to the role of moneymaker — there are RDX and MDX crossovers for that — sales of the hybrid supercar have been shockingly low. Year-to-date sales figures for July 2021 (the last metric prior to Acura's August announcement that the NSX would be canceled) crawled along at just 67 examples sold, not too far off from last year's 70. The year-to-date number for August leaped up to 98, a significant jump from last year's 73. A personal anecdote may explain why the sellout occurred so quickly. My brother, owner of a 1993 NSX, went to a Los Angeles-area Acura dealer to inquire about the 2022 Type S. The salesperson told him that the dealer was only getting one and that it had already been spoken for — by the dealership's owner. With 273 Acura stores in the U.S. and only 300 cars, if other owners are similarly minded it may be almost impossible for the average buyer to get a Type S without paying a premium over the $171,495 price tag. Hopefully, though, buyers won't have to pay more than the $1 million bid that someone made for the first NSX Type S. The Type S has 600 horsepower and 492 pound-feet of torque, a 27 pony and 16 pound-feet bonus over the standard NSX, in addition to a 58-pound weight reduction and GT3 race car-derived tuning. While that alone could compel some buyers to spring for the Type S, we're willing to bet that it's the limited production and end-of-run factors that are contributing to demand. If you miss out, though, you can always wait for the third generation. Related video:

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.