2006 Acura Tsx Base Sedan 4-door 2.4l on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

How the Autoblog staff would configure the 2017 Acura NSX

The configurator for the 2017 Acura NSX is now online, and it finally lets people spec this long-delayed supercar. Technically prices start at $157,800 (after $1,800 for destination), but you can't actually get one like that yet. The iron brake rotors aren't available until late 2016, which means the carbon-ceramic rotors with black calipers are the least expensive choice at $9,900. The cost ticks up to $10,600 if you want calipers in silver or red. The build process inspired so much conversation among the Autoblog staff that we decided to share our choices with you and explain why we picked them. Let us know what you think in the comments. MICHAEL AUSTIN - $198,950: Mine's expensive, but I figure another 15 percent or so is irrelevant when the car already costs so much. I love the blue - it's alluring without being too flashy. Saddle leather is a must for me; it's definitely the best interior color. I skipped the carbon-fiber exterior sport package, just because I like the cleaner look of the standard body. Otherwise, carbon-fiber overkill: roof, rear spoiler, interior trim, and engine cover. If I had to cut costs I could sacrifice the $10,600 carbon ceramic brakes, which are probably unnecessary – but I'd have to wait until later this year. My only question is: where are the optional Michelin Pilot Super Sport tires I loved during our First Drive? CHRIS BRUCE - $180,700: I tried not to go too wild when speccing mine, but some upgrades seemed necessary. The standard black leather was too dark, so I opted for the Saddle and Alcantara, which added $1,500 to the price. I also picked with the matching black Alcantara headliner for $1,300 and the upgraded audio system for $2,800. For the outside, I loved the Nord Gray Paint, which has a little green in it, and I splurged for the $6,000 carbon fiber roof. To finish things off, I went with the silver calipers on the carbon-ceramic brakes for $10,600. STEVEN EWING - $172,700: I'm not the extravagant type. I don't want flashy colors, red calipers, or unnecessary carbon fiber crap on the outside. Give me something that flies under the radar, with the only the options I need. Plus, the NSX hardly feels like a $200,000 supercar to me. ALEX KIERSTEIN - $176,500: Japanese cars tend to look best in classic white, so I went with that for the exterior. I like a dark interior, but I also love Alcantara – so that goes on the headliner. The carbon-fiber roof is a bit of an extravagance, but this is all fantasy, right?

Hidden Integra Type R spends years behind secret barn wall

There's no telling what lengths that person might go to to protect the valuable commodity. In the case of collector cars, some might take out extra insurance, some might store it away in climate-controlled facilities, and others, such as the man in this story, build a secret storage room behind a false wall in a barn. The stowed 2001 Acura Integra Type R even had posters to look at. Featured by BarnFinds.com, this Type R is for sale in Canada via eBay for C $39,999.99, or about $30,000. It's not one of the baby-fresh untouched examples that have worked their way onto auction stages recently, but it has an extremely unique past. As seen in the photos, this Type R was stored in its own room behind a particle board wall in a barn. The room had its own lighting, posters on the wall, and the owner also used an additional fabric cover over Championship White exterior. It has 82,000 miles on it, and a few scratches and dings on the car prove it's spent some time in the wild. The seller says it's "all original paint except maybe for the front bumper." But it's an original car with a clean title and red seats (the seller claims Acura sold only 250 examples with red seats in Canada). According to Fox News, interested buyers have offered up to $7,500 just for the seats, but the owner refused to part it out. Bid on the entire car at eBay.