2005 Acura Tsx Fwd Moonroof Cdchanger Heatedpowerseats We Finance!! on 2040-cars

Auto blog

There will be a third-generation NSX, says Acura V.P.

The second-generation Acura NSX might be going out in a blaze of glory, but it won't be the last we see of the supercar. This promise comes directly from Acura Vice President and Brand Officer Jon Ikeda. Furthermore, Ikeda implied that the next version might be electric. Ikeda divulged thoughts about a third-gen NSX while being interviewed by The Drive and Motor Trend. To the former, he explained Acura's mission with the the mid-engined supercar. "We make an NSX when there's something we want to say. The first-gen was gas. Second-gen was a hybrid. There's gonna be another one." Unless Ikeda is talking about hydrogen or some kind of heretofore undisclosed technology like  Mr. Fusion, this pretty much means electric. That means the NSX is likely to take another hiatus after the Type S closes out the 2022 model year. Between the first and second generations, the halo sports car had an 11-year absence on the market. Ikeda laid out the reasons for the nameplate's 2016 return when he spoke to Motor Trend. "Honda is one of the biggest gasoline engine makers in the world and needed to see what will happen in a world turning away from engines," he explained. It was always meant to be a halo car. "We didn't go into it to make a lot of money," he stated. The second generation had a much shorter lifespan than the game-changing first gen. That one spanned one and a half decades, from 1990 to 2005. The current generation, once it exits stage left in 2022, will have only had a six-year run. One could argue that the first gen overstayed its welcome, though. After thoroughly turning the supercar world on its ear, by forcing Ferrari et al to reconsider their engineering, the NSX's competitors quickly caught up to Honda's lead. While the NSX did undergo a couple of major changes during its first lifespan, by the time it left the market it was more of a dwindle. Acura is determined not to let that happen with the current NSX. In this case, they're sending it off with the most powerful iteration yet, a 600-horsepower Type S with reworked turbos, cooling system and aerodynamics and limiting production to 350 worldwide. Ikeda told Motor Trend, "We didn't want to let the NSX die on the vine either. To go quietly into the night is not what it deserves."

Acura's GM-based electric crossover may be called ADX

Acura's version of Honda's General Motors-based electric crossover will inaugurate the ADX nameplate, according to a recent report. While nothing is official, the United States Patent and Trademark Office recently granted the Japanese company the rights to the name. Spotted by Car & Driver, the trademark application was filed by Honda on December 22, 2021, and approved three days later. Nothing suggests it's for a Honda, but a model called ADX would slot neatly into the Acura range, which also includes the MDX and the RDX. The filing asks more questions than it answers. What's an Acura ADX? One possibility is that the nameplate might appear on Acura's version of the Honda Prologue, which is due out for the 2024 model year. It will be based on a GM-designed platform, and it will be powered by the same Ultium battery technology found under the Cadillac Lyriq, among other EVs. We know it will spawn an Acura, too. It's important to note that nothing in the filing mentions an electric powertrain. Acura's range only includes two crossovers, which is far below the industry average (Lexus has five crossovers and SUVs; even Lincoln has four) so the ADX name could end up on a non-electric addition to the range. The line-up could grow in a number of directions and many of its dealers are asking for bigger and small people-movers. As we've said before, a patent or a trademark filing is not a guarantee that a feature or a nameplate will see the light that awaits at the end of a production line. Carmakers routinely protect their intellectual property to ensure that it doesn't end up in the hands of a rival. Although there's no such thing as an Acura ADX — at least not yet — the name falls in line with the company's naming system. Imagine the confusion that would ensue if, say, Lexus released a crossover called ADX that was aimed directly at the 355-horsepower Acura MDX Type S. Acura hasn't commented on the report, and it hasn't revealed what its Honda and General Motors-derived model will be called. Related video:

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.