2004 Acura Tsx: One Owner, 131k Miles, Clean Condition, All Records on 2040-cars

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Acura MDX design lead details the crossover from beginning to today

Catalin Matei, principal designer at Acura, was the exterior design lead for the original 2001 MDX and had the same job for the new MDX Prototype. That’s just plain cool, and it makes him the MDX person of record when it comes to design.  Thankfully, Acura put him in front of a camera with the original and the new Prototype to talk design. That video is at the top of this post. MateiÂ’s background gives him a unique perspective on how MDX design has changed throughout the years. In the video, he walks us through his and AcuraÂ’s thinking and rationale for the three-row crossoverÂ’s design both then and now. ItÂ’s a great watch, as you learn how AcuraÂ’s crossover design philosophy has changed over the years. Where the original design tried to be elegant and clean, the new MDX takes a stab at sportiness and performance. This line of thinking is in tune with all of AcuraÂ’s most recent designs following the “Precision Crafted Performance” mantra. 2001 Acura MDX View 11 Photos Specifics on how the carÂ’s design has changed are called out by Matei. For example, grille design — itÂ’s much bigger now! The character line that wrapped around the original MDX has moved upward in the new MDX. This gives the new crossover a broad-shouldered and strong look that the old MDX just didnÂ’t have. And you probably wouldÂ’ve never guessed this, but the bodyside sculpting was inspired by the rocks in the Antelope Canyon. WeÂ’re not totally convinced.  One downside from the slick and “sporty” design may be unintentionally called out. The third row of seats is almost entirely shrouded by the body, as opposed to the massive windows in the original MDX. Those in the rearmost seats will have a much more claustrophobic experience than everybody else in the car. If you want all the details we know about the upcoming next-gen MDX, check out our reveal post here. Also, bookmark this page. WeÂ’ll check back in with Matei 20 years from now for the 2040 Acura MDX reveal. Related gallery: MDX Prototype View 35 Photos

2016 Acura NSX aimed at Ferrari 458 for the price of Audi R8

Acura has done a good job of keeping the next-generation NSX under the wraps for the past few months, especially after a fiery little incident during testing at the Nürburgring earlier this year. But UK's What Car? recently got a chance to speak with development boss Ted Klaus, and he unleashed a few new details about the much-anticipated supercar to make it even harder for us to wait.
Among the info was a strong estimate of the NSX's performance potential. "We have to achieve the type of acceleration that the customer is achieving with the Ferrari," said Klaus to What Car?. "More importantly we have to achieve this every day and also at the Nürburgring." Assuming Acura's supercar is as actually quick as a 458 Italia, then it could hit 60 miles per hour in around 3.5 seconds.
Klaus also claims that the wickedly fast performance could come at a relative bargain for the class. The price is reportedly being benchmarked against the Audi R8, which would put the NSX around $130,000 in the US. While hardly cheap, it would still be a healthy discount off a 458.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.