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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2021 Acura TLX Long-Term Introduction | Loving the style, testing the substance

It’s not an understatement to say that the 2021 TLX is AcuraÂ’s most important car in years. Its purpose is ambitious: to be an authentic sports sedan with premium flair. When Acura is at its best, thatÂ’s what it does, as exemplified by the Legend and the third-generation TL. Can the TLX live up to that pedigree? WeÂ’ll spend the next year seeking answers as the attractive TLX joins our long-term fleet. The TLX is the sedan for Acura, carrying most of its aspirations as a sporting brand. Sure, thereÂ’s still the NSX, but a halo car needs to shine its light on something for mainstream enthusiasts to buy. As a reminder, the ILX is a dressed-up Civic and AcuraÂ’s former flagship, the RLX, is done. Put simply, thereÂ’s a lot riding on the TLX, but early indications are promising.  You will be able to find all future posts on our Long-Term 2021 Acura TLX page.  What we got Our new long-termer is a TLX A-Spec with Super Handling All-Wheel Drive. ItÂ’s powered by a 2.0-liter turbocharged four-cylinder rated at 272 horsepower and 280 pound-feet of torque teamed with a 10-speed automatic transmission with paddle shifters. It costs $47,775, including destination charges, which puts it near the top of the TLX range. Among the TLX's standard features are LED head- and taillights, a sunroof, heated front seats, satellite radio, Apple CarPlay, Android Auto and Acura's unusual True Touchpad interface. Beyond the basic equipment, Acura then breaks down content into three packages, but they're more like trim levels since you can't mix and match them, nor are there any additional options beyond SH-AWD. As such, the A-Spec basically takes the Technology package items (blind-spot warning, navigation, leather upholstery, ambient cabin lighting) and adds additional content, including 19-inch Shark Grey aluminum alloy wheels, LED fog lamps, ventilated front seats, a sport steering wheel, a wireless phone charger, and a 17-speaker Panasonic/ELS sound system. The A-Spec also looks different with gloss black accents, smoked light casings and a matte grey diamond grille that really stand out when paired with our long-termer's striking Apex Blue Pearl Paint ($500 option). Our car also arrived on 255/40 R19 all-season tires but we plan to swap them for winter rubber. Why we got it The A-Spec is the enthusiast version. It looks and feels the part of a proper sports sedan. The interior, with the supportive seats and flat-bottom steering wheel, reinforces the idea of athleticism.

1991 Acura NSX Luggage Test: Will a Motocompacto fit in the trunk?

I know I know, the wait has been killing you. From the second the Honda Motocompacto electric scooter/suitcase was introduced, you've desperately been begging the universe to answer the following question: "Will the Honda Motocompacto fit in the trunk of a 1991 Acura NSX?" Believe me, the suspense was killing me, too. Well, rest assured, your answer is finally here.  I stumbled upon old friend Tyson Hugie and his predictably pristine 1991 Acura NSX at Radwood Socal two weekends ago. While chatting about my/his old Acura TSX finding a new home with a collector in North Carolina, a gentleman on a Honda Motocompacto whizzed by and finally pulled up to a stop among the small group of people gathered around the NSX and an Integra Type R. We initially thought it had been brought by the Honda PR rep who was attending Radwood (he did in fact have one in his trunk, an Acura 2.3 CL), but it actually belonged to the person riding it. Patrick Vidal had only just got his Motocompacto the previous Monday, but had already put it to work as his last-mile transport. He says it fits behind his seat in his Toyota MR2 Spyder, as if this story couldn't get more rad. As I stood there with Tyson and Patrick chatting about life with Honda's latest creation, I started staring at the back end of Honda's finest creation. Then I looked back at the Motocompacto ... and back again at the NSX.  "Um, do you think that would fit in the NSX's trunk?" I asked, turning to Tyson. "Oh, that's happening," he quickly replied. We asked Patrick if he'd be game, and no shocker, he was. Tyson cleared out the trunk and Patrick started the process of transforming the Motocompacto from a scooter into luggage.  The transformation is certainly not a seamless process. There's lots of steps, and Patrick said that he's still getting the hang of remembering all the bits and pieces. Again, though, he'd only had the thing for five days.  Initially, I doubted the Motocompacto would fit, but as it got smaller and NSX trunk got emptier, I got a lot more confident. "OK, let's do this," said Mr. Luggage Test, rubbing his hands together.  Officially, the 1991 Acura NSX was listed as having 5 cubic-feet of trunk volume. That's actually the same as my 1998 BMW Z3's trunk, but when you're talking about such a small amount, the shape of the space really matters and in this case, the NSX trunk is basically a big rectangular cavity with a protrusion from the engine bay.  OK, let's get to the bags.