2023 Acura Tlx Type S on 2040-cars

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2024 Acura TLX with fewer trims and more equipment starts at $46,195

We'll start with the pricing for the revised 2024 Acura TLX, then recap the new math and what shoppers could get for the money. MSRPs for the sports sedan including the $1,195 destination charge, and the changes from 2023 launch pricing, are: TLX with Technology Package: $46,195 ($1,450) TLX A-Spec: $51,195 ($1,500) Type S: $58,195 ($1,750) There were eight trims on offer in 2023, a bit much for shoppers to parse and digest. Now there are three. The former TLX 2.0T entry-level trim is one of those biting the dust, resulting in an automatic $5,450 increase for a 2024 TLX compared to 2023 pricing at launch. A $500 price increase during 2023 means the real difference right now between a 2023 and a 2024 is $950. That TLX with Technology Package price pays for more standard equipment, Acura making its 12.3-inch all-digital display gauges factory fit across the board. The cluster presents two appearance choices here, a "Crafted" design that looks like two standard dials, and an "Advance" design that puts the tach and speedo on the periphery, filling the center with a speedo and various graphics for ADAS and infotainment. This trim also comes in front-wheel drive only, while the two trims above come standard with Acura's Super Handling All-Wheel Drive (SH-AWD). The brand's Precision Cockpit touchpad infotainment controller carries over with a touchpad and a larger screen, 12.3 inches versus 10.3, and the processor running it is faster. Wireless CarPlay and Android Auto are now included, while the ambient lighting control is now accessed directly from the main menu rather than being buried in submenus. Today's difference between a 2023 and 2024 A-Spec is $1,000. Taken like-for-like, though, this trim is actually $880 less expensive. The 2023 TLX sat on 18-inch wheels as standard, Acura charging $1,880 for an optional set of 19-inch wheels in Glint Black. For 2024, the 19-inchers are standard, wearing Shark Gray instead of Glint Black. On top of all this, the A-Spec gets gloss black on its new, reshaped rear spoiler, and gloss black diffuser encasing new round tailpipes in place of the old square covers. Subtract that $500 bump from last year, the 2024 TLX Type S is $1,250 than a dealer inventory 2023 TLX Type S. The top trim adds a third gauge cluster design in Sport+ mode that features a big horizontal bar graph for the tach, which sounds similar to what’s in the Integra Type S.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Acura Street Performance ILX had an unfortunate smelting accident

There's a fun cliche for all-black cars based on an old Chevrolet Impala SS advertisement - "Lord Vader, your car is ready." It's been reproduced seemingly every time an automaker comes out with a menacing, black car. This Acura Street Performance ILX is for a different movie villain, though. Its advertisement should read, "Goldmember, your car is ready."
Yes, this is a matte gold car, and would probably be lusted after by that freaky deeky Dutch villain. And while it's easy to poke fun at the car's paint job, we're actually quite impressed with what Acura and MAD Industries have done with the car's mechanicals. The 2.4-liter, four-cylinder engine has been boosted to 250 horsepower at the front wheels, thanks to a CT Engineering supercharger and an ECU reflash. A CT Engineering intake adds to the grunt, as does a new, prototype Greddy exhaust.
The car rides on 19-inch Nitto NT05 Max tires and TSW Max wheels, while Tein Super Street coilovers and a Stoptech big brake kit make the compact Acura a bit more controllable. Outside the car, an Acura Accessories body kit has been fitted, while the cabin sports a CT Engineering short shift kit, and a few other items from the Acura catalog.