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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda's latest fuel pump recall covers 761,000 vehicles worldwide

Honda will recall around 761,000 vehicles worldwide to replace fuel pumps that could fail and lead to stalling engines. This recall, which is described in the National Highway Safety Administration campaign number 21V215000, isn't the Japanese automaker's first recall for bad fuel pumps. It includes 628,000 vehicles sold in the United States. Honda isn't aware of any crashes or injuries related to the issue. This most recent recall includes models from both Acura and Honda, some from 2019 only and others stretching into the 2020 model year. From Acura, some ILX, MDX, MDX Sport Hybrid, RDX and TLX models are included. From Honda, the recall covers certain Accord (including the Hybrid), Civic (Coupe, Sedan and Hatchback and including the Si and Type R), Fit, HR-V, Odyssey, Passport, Pilot and Ridgeline. Finally, some Honda CR-V models from 2018 and 2019 are also included. Less than a year ago, Honda issued a recall over the fuel pumps of 136,057 vehicles in the U.S., some of which seem to overlap with this latest recall. Back in 2019, two separate recalls covered well over half a million vehicles for other fuel pump-related maladies, though it's not clear if any or all of these issues are related. With so many recalls over fuel pumps, it would be a good idea for owners of 2018-2020 Honda vehicles to enter their VIN numbers at either Honda's dedicated recall website or use the various tools provided by NHTSA. Related video: Featured Gallery 2019 Honda Pilot View 37 Photos Green Recalls Acura Honda

2022 Rolex 24 at Daytona Photo Gallery | Frozen beauty

The Rolex 24 at Daytona is over, and the pretty pictures are coming in. We’ve assembled a medley of images for you to pore over to see the best of the race. In case you missed it, Acura won the overall race, finishing both first and second and beating out the highly competitive Cadillacs. The pink and white Meyer Shank Racing car you see in the photos is the winning car. Meanwhile, the Konica Minolta blue and black Acura came in second. As beautiful as these photos are, the environment in which the racers were forced to compete was far from that. Extremely cold temperatures for Florida made getting heat into the tires difficult, leading to spins, crashes and plenty of racing under a yellow flag. Being a 24-hour race, you get tons of different lighting situations throughout, which means photographers can get creative. Some of the night photography is especially eye-catching with its long exposures, but sunrise is easily the most beautiful time to witness during the race, as the sun rises over the ocean east of the track. Scroll through, above, to see the action from tons of different vantage points. Related video: 2022 Rolex 24 at Daytona | EXTENDED HIGHLIGHTS | 1/30/22 | Motorsports on NBC