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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

The all-women Acura NSX team previews a way forward for racing

DAYTONA, Fla. — There is a team at the 24 Hours of Daytona that's just like any other team, with experienced drivers who rightly earned their spot in the top endurance racing series in America. They are prepared to run a full season in a competitive car, and they even set the fastest time in their class at the pre-season Roar Before the 24 test. The only difference between this team and any other is that its drivers happen to be women. We went to Daytona to talk to them about their journey to the race. The No. 57 Heinricher Racing with Meyer Shank Racing Acura NSX GT3 Evo team features a roster of talented, experienced drivers: Katherine Legge, Simona de Silvestro, Bia Figueiredo and Christina Nielsen. While there have been four other all-women lineups at Daytona before, the No. 57 team is the first to be considered truly competitive. Team founder Jackie Heinricher, a biotech CEO who has raced in Ferrari Challenge, Global Rallycross Lites and Lamborghini Super Trofeo, was coached by Legge. Two years ago, she had the idea to run a car full of women – and not just a token effort, but rather a car full of drivers who could win. "The car does not know your gender, and I feel as if this sort of professional effort legitimizes that in a way that's particularly important and inspirational outside of racing," Heinricher told Autoblog. Heinricher had seen Legge struggle to get the right funding for rides before, so she didn't want to limit this team to whoever could pay. So, she first lined up the funding, thanks largely to support from primary sponsor Caterpillar. It took awhile, though, as many companies simply told her that they were out of racing sponsorships entirely. "I think perseverance might be the most underrated human quality," Heinricher said. "I just didn't give up." After funding was in place, she found a competitive partner in the Meyer Shank Racing crew, whose owner Michael Shank has run a pair of factory-backed Acura NSX GT3s in IMSA's GTD class since 2017. The GT3 shares an engine and turbo with the road-going NSX but ditches the hybrid system, making it about 670 pounds lighter. The No. 57 car is an EVO variant, which Legge helped develop, and it features improved aerodynamics to better suit it to the mix of pro and amateur drivers who take shifts racing in the GTD class. Legge had been on Shank's NSX team for the past two years as well, so Heinricher reached out to her for help assembling women who truly had the ability to win.

Acura NSX hybrid wins Time Attack 2 division at Pikes Peak

Acura sent three NSX supercars up the PIkes Peak Hill Climb and one of them - the TA2 that was a standard NSX with some additional safety equipment - beat out its competition in the Time Attack 2 class by over 11 seconds with a time of 10:28.820. Nick Robinson was the driver. This was not his first time atop the podium, as he won the PP250 motorcycle class last year. The EV concept NSX came in second in the Electric Modified class with a time of 9:06.015. That's good enough for third place overall. Acura says that the TA1 NSX - which had a lighter chassis and a modified racing exhaust – "also campaigned." Both the TA1 and TA2 NSX vehicles used the car's standard three-motor hybrid powertrain. Related Video: 2017 Acura NSX Supercar Claims Class Victory in North American Racing Debut at Pikes Peak International Hill Climb Jun 26, 2016 - PIKES PEAK, Colo. Acura NSX wins its North American racing debut by more than 11 seconds American-built NSX wins Time Attack 2 class at 100th running of the Broadmoor Pikes Peak International Hill Climb NSX-inspired Acura 4-Motor EV Concept finishes second in the Electric Modified Class The recently-launched 2017 Acura NSX claimed victory today in its North American racing competition debut, climbing the 14,115-foot pinnacle of Pikes Peak and clinching first place in the Time Attack 2 class at the 2016 Broadmoor Pikes Peak International Hill Climb, the 100th anniversary of the running of America's second oldest race. The production-based Acura NSX is powered by Acura's revolutionary three-motor Sport Hybrid Super-Handling All-Wheel Drive™ powertrain (Sport Hybrid SH-AWD®), the first electrified torque vectoring powertrain in the world of exotic sports cars. With added required safety equipment for competition, the NSX negotiated the 12.42-mile course in a time of 10:28.820 to win the Time Attack 2 class of the Broadmoor Pikes Peak International Hill Climb. Nick Robinson, North American R&D team member and engineer in charge of the next-generation supercar's dynamic performance, drove the production-based Acura NSX to victory. Nick is also the reigning PP250 winner from the 2015 Pikes Peak International Hill Climb. "I'm incredibly happy to have won the Production Class with the new NSX!" Robinson reported.