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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura Integra will return in 2022 after a long hiatus

Putting a modern spin on much-loved classics is a growing trend in the automotive industry. Ford resurrected the Bronco, Lamborghini is bringing back the Countach, and Acura unexpectedly announced a new Integra for 2022. Acura has done a perfect job of keeping the next-generation Integra under wraps. There have been no leaks or rumors, and our spies haven't even spotted pre-production prototypes out and about. We consequently know very little about the car; the firm simply promised it will offer "the same fun-to-drive spirit and DNA of the original." Spring 2022. pic.twitter.com/4JsuLDj8b9 — Acura (@Acura) August 13, 2021 The crunchiest crumb of information that we have is a sketch that shows part of the front end. It's enough to tell with a high degree of certainty that the Integra won't wear a retro-inspired design; sorry, fans of pop-up headlights. Instead, it looks like it falls in line with recent additions to the Acura range thanks to sharp lights with LED accents and an angular grille. There's also a new interpretation of the Integra logo below the driver-side headlight. Beyond that, the Honda-owned carmaker simply confirmed the Integra will land as a compact premium car, which is exactly what the nameplate has denoted since its introduction for the 1986 model year. While this is pure speculation, it wouldn't be completely unthinkable for Acura to build the next Integra on an evolution of the platform that underpins the 11th-generation Civic unveiled earlier in 2021. Many of the earlier Integra models were based on or related to the Civic, and there was even a Civic sold as an Integra in a handful of overseas markets. More details about the 2022 Acura Integra will emerge in the coming months. Storied past Acura arrived on the automotive scene in 1986 with a range made up of two cars: the Integra (which was offered with two or four doors) and the bigger Legend. While both were aimed at the premium end of the market, the original Integra (shown above) put a far greater focus on performance than on luxury, and it never strayed far from this positioning. It was peppy, nimble, fun to drive, and reasonably affordable; pricing started at $9,859 in 1986 (roughly $24,600 in 2021). As time went on, many buyers realized that the little Acura was also stunningly durable. The second-generation Integra arrived for 1990 with an updated design and more powerful engines, and the four-door model received a more conventional three-box design.

Comparison test: 2019 Acura RDX vs. compact luxury SUV competitors

Truth be told, if we were to compare the all-new 2019 Acura RDX with those compact luxury crossover SUVs it would most likely be cross-shopped against, you'd be looking at a different list. Even Acura admits that Lexus and Infiniti are the most likely bogies, but with the 2019 RDX, Honda's luxury brand is attempting to attract those customers who think as much with their hearts as with their heads. And for the most part, those folks have been buying from German brands: the Audi Q5, BMW X3 and Mercedes-Benz GLC-Class. So, to show how the new RDX compares to them, Acura actually provided examples of each during the recent press drive along with a Volvo XC60. All were determined to have greater emotional appeal than the last RDX, and we would certainly agree. For, as much as the previous-generation RDX made sense on paper, it was really hard to get excited about it. And when you're paying extra for a luxury vehicle, shouldn't you get a little excited? Well, as luck would have it, Consumer Editor Jeremy Korzeniewski and I were on hand in Whistler, British Columbia, for the press launch. We didn't have an abundance of time in each RDX competitor, but in conjunction with our usual comparison chart, our impressions should provide a good first taste of how the new RDX compares. Performance and fuel economy Contributing Editor James Riswick: On paper at least, the RDX is gutsier than its comparably powered European rivals. It also weighs the same or less, which logically should mean it'll be the quickest in a straight line. During my brief drives, though, I'm not sure it really stood taller than the three Germans. It at least matches them for smoothness, which is something that can't be said about the Volvo. Fuel economy is lower than them all when you consider all but the Mercedes come standard with all-wheel drive. It's also worth noting that all the competitors are available with engine upgrades, and unless Acura's forthcoming resurrection of Type S models includes the RDX, it should stay that way. Consumer Editor Jeremy Korzeniewski: Line 'em all up in a drag race, and I have a feeling the Acura would squirt away to victory. A good bit of that, though, would be due to its 10-speed automatic transmission, which offers a huge spread of ratios and fires off extremely quick shifts. In the real world, I'd guess fuel economy will be similar across the board, so I'm willing to call that category a draw.