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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura builds 345-horsepower RDX A-Spec for SEMA

The 2019 Acura RDX is great — a return to form for the sporty compact luxury crossover. So there's no real harm in giving one the SEMA treatment, especially since it entails a real motorsport tie-in and some legitimate performance parts. As for the giant graphics, well, it's SEMA after all. Graham Rahal races for Honda in the IndyCar series, and he also has his own performance parts company — named, sensibly enough, Graham Rahal Performance — which he started in 2017. They sell some private-label bits manufactured by other companies to their spec, some off-the-shelf parts, and they do tuning and installation work on customer cars. Acura gave the job of building the SEMA RDX to Rahal. There's a fair bit going on under the hood to get the RDX to 345 horsepower from the factory 272 ponies. The 2.0-liter turbo engine gets a bunch of enhancements. The turbo, intake, exhaust manifolds, downpipe, and cat-back (a GRP design) are all aftermarket. There's a customer intercooler, too. KTuning did the ECU with a custom map. On the handling front, the RDX wears Eibach springs, StopTech brakes, HRE wheels at 21 inches, and Michelin Pilot Sport 4S tires. The RDX started life as an A-Spec model in Apex Blue Pearl, and from there GRP applied carbon fiber garnish to the mirrors, grille accents, and lower fascia. Troy Lee Designs did the exterior graphics, and inside there's more carbon fiber and a custom steering wheel (courtesy of Max Papis's MPI Innovations shop). The RDX will be on the show floor if you'd like to check out the Rahal shop's handiwork. Related Video:

Acura RLX pricing and launch plan detailed

Acura has released pricing for its upcoming flagship, the RLX, at the Detroit Auto Show this week. Powered by an all-new direct-injected 3.5-liter V6 rated at 310 horsepower, the front-wheel-drive sedan replaces the outgoing RL model (2011's worst-selling car of the year) as the automaker's new flagship.
In addition to boasting the most spacious passenger cabin in its mid-luxury class, the new range-topping Acura features the automaker's first-ever application of Precision All-Wheel Steer and Jewel Eye LED headlamps. Standard equipment includes Lane Departure Warning and Forward Collision Warning, with Collision Mitigation Braking System (CMBS), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow, and Blind Spot Information (BSI) system trim and option specific.
The four-door will initially be sold in five grades (prices exclude a destination charge of $895):