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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Comparison test: 2019 Acura RDX vs. compact luxury SUV competitors

Truth be told, if we were to compare the all-new 2019 Acura RDX with those compact luxury crossover SUVs it would most likely be cross-shopped against, you'd be looking at a different list. Even Acura admits that Lexus and Infiniti are the most likely bogies, but with the 2019 RDX, Honda's luxury brand is attempting to attract those customers who think as much with their hearts as with their heads. And for the most part, those folks have been buying from German brands: the Audi Q5, BMW X3 and Mercedes-Benz GLC-Class. So, to show how the new RDX compares to them, Acura actually provided examples of each during the recent press drive along with a Volvo XC60. All were determined to have greater emotional appeal than the last RDX, and we would certainly agree. For, as much as the previous-generation RDX made sense on paper, it was really hard to get excited about it. And when you're paying extra for a luxury vehicle, shouldn't you get a little excited? Well, as luck would have it, Consumer Editor Jeremy Korzeniewski and I were on hand in Whistler, British Columbia, for the press launch. We didn't have an abundance of time in each RDX competitor, but in conjunction with our usual comparison chart, our impressions should provide a good first taste of how the new RDX compares. Performance and fuel economy Contributing Editor James Riswick: On paper at least, the RDX is gutsier than its comparably powered European rivals. It also weighs the same or less, which logically should mean it'll be the quickest in a straight line. During my brief drives, though, I'm not sure it really stood taller than the three Germans. It at least matches them for smoothness, which is something that can't be said about the Volvo. Fuel economy is lower than them all when you consider all but the Mercedes come standard with all-wheel drive. It's also worth noting that all the competitors are available with engine upgrades, and unless Acura's forthcoming resurrection of Type S models includes the RDX, it should stay that way. Consumer Editor Jeremy Korzeniewski: Line 'em all up in a drag race, and I have a feeling the Acura would squirt away to victory. A good bit of that, though, would be due to its 10-speed automatic transmission, which offers a huge spread of ratios and fires off extremely quick shifts. In the real world, I'd guess fuel economy will be similar across the board, so I'm willing to call that category a draw.

2022 Acura MDX revealed with official pricing and specs

The 2022 Acura MDX has finally been unveiled in production guise, and no surprise, it looks just like the prototype that was shown a couple months ago. Inside and out, there doesn't seem to be any difference. It also turns out that most of the details given regarding the prototype are the same for the production car. But we do have some more details and specifications, and we even have pricing. The MDX is completely redesigned from the ground-up. It is the first vehicle to use a new platform for light-truck use, and is not shared with the also recently redesigned Acura TLX sedan. There are similarities, though, as the MDX has a double-wishbone front suspension and multilink independent rear suspension as the TLX has. Acura notes that the chassis is the stiffest crossover/SUV chassis the company has ever created. Acura also added larger front brake rotors; they're 1.2 inches larger in diameter. It's a bigger body than the previous MDX, too. It's 2.2 inches longer overall, with a 2.8-inch longer wheelbase. It's 1.4 inches wider than the old model, and is about half an inch taller. The proportions have changed significantly with a longer dash-to-axle ratio that gives the new MDX the look of a rear-drive vehicle. The hood is more horizontal, adding length visually. The sheet metal is clean and smooth with only a handful of creases and pieces of trim adorning it. As for the interior, the design is very similar to the TLX and RDX with chunky, curvy panels. Six different leather colors are available, with the selection varying by trim package. Ambient lighting with 27 different color combinations is also available, and besides the combinations based on the drive modes, they're all named after race tracks and roads such as Suzuka and Route 66. Only one seating combination is available and it's unique. Rather than offering a choice of a second-row bench seat or captain's chairs, the new MDX effectively offers both. It has a second-row bench in which the middle seat can fold down to provide a large center console, or it can be removed entirely to provide access to the two-seat third-row bench. This versatility means every MDX can hold seven passengers. The third-row bench has also gained 2.4 inches of leg room, and the seat sits another 1.4-inches off the floor, all of which should make the way-back more comfortable. Not only that, but cargo space has increased.