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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2022 Acura RDX update makes a lot of good stuff standard

When the third-generation Acura RDX launched for 2019, our test drive found it to be a fine return to form for the Acura brand. Not only did it cast aside the humdrum personality of the second-gen, but it gave itself a reason to exist in the crowded luxury compact crossover field. In fact, it landed competitively mid-pack amongst the German Grossen Drei of Mercedes, Audi and disappointing BMW. Though we did have a gripe about how certain packages weren't available on certain trims, with the 2022 update Acura has rectified that very complaint. We'll get to that in a minute, but first let's start with the base RDX. Acura says that one of the biggest improvements comes in the form of noise, or lack thereof. We didn't think the 2019 model was particularly noisy, but  Acura says the cabin is "dramatically quieter." Though they don't provide a decibel reading, they do inform us that a retuned Active Sound Control system and new front fender liners help reduce road noise. New for 2022, the next-level-up Technology Package takes noise reduction even further, with thicker carpets and acoustic glass in the front doors. New sound insulation in the those doors, under the dash pad and in the D-pillars also help keep road, wind and engine noise out of the cabin. The package also comes with a rear camera washer. The top-spec Advance Package adds even more sound deadening material to the headliner, dash, hood, drivetrain tunnel and rear hatch. Here, the rear doors get acoustic glass and noise insulation to match the fronts as well. Power-folding side mirrors and a 12-volt power outlet in the cargo round out the changes for 2022. Best of all — and this is the nit we picked in our 2019 test drive — the sporty A-Spec package is at last offered with the Advance Package. This wasn't the case before, inexplicably leaving the adaptive dampers off of A-Spec models. Now the look finally matches the equipment. In addition, A-Spec cars get some of their exterior bits dipped in gunmetal and gloss black finishes set them apart visually. Inside, a flat-bottomed sport steering wheel is unique to the package, along with other interior exclusives and an available bronze finish on interior aluminum bits if you choose the Saddle Brown upholstery. If those aren't special enough, Acura is once again offering a limited-production PMC Edition of the 2022 RDX.

Acura NSX GT3 swings through New York en route to the track

Supercars are developed for the road, but sometimes the prospect of putting them on the track proves just too tempting to pass up. McLaren found out just that with the legendary F1, and now its racing partner Honda is doing the same with the new Acura NSX GT3 you see here. Unveiled here at the 2016 New York Auto Show, the NSX GT3 is based closely on the road-going version, but with several key differences. For starters, it ditches the trick hybrid all-wheel-drive system, not unlike the Type R we're expecting to follow. It keeps the 3.5-liter V6, but purely in twin-turbo guise (with no electrical boost in sight), driving the rear wheels through a six-speed sequential gearbox instead of the nine-speed dual-clutch transmission. The aluminum space frame carries over, but comes draped in extensively modified bodywork with more extreme aero to keep it cool and glued to the track. Since it's been designed to FIA GT3 regulations (and not the more advanced GTE), we shouldn't expect to see it competing at Le Mans against the new Ford GT (among others). But it will be in prime position to take on championships like the Pirelli World Challenge, Blancpain Endurance Series, and even the lower GT300 class of Japan's own Super GT series. Wherever it competes, though, it positively looks the business even sitting still, and we're looking forward to seeing it run. Acura Unveils NSX GT3 Racecar in New York Mar 23, 2016 - NEW YORK, NY - Twin turbocharged NSX supercar to campaign in North American competition starting 2017 - NSX slated to undergo homologation this fall as an FIA GT3 class racecar - Racecar body to be built by the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the all-new Acura NSX supercar; engine to be produced in Anna, Ohio Acura took the wraps off a NSX GT3 racecar today at the 2016 New York International Auto Show, announcing its intention to campaign the twin-turbocharged NSX supercar in North America starting in 2017. The NSX is currently undergoing testing and slated for homologation as an FIA GT3 class racecar this fall. The unveiled Acura NSX GT3 racecar featured custom bodywork and aero components including a large deck wing spoiler, underbody diffuser and enlarged hood vents for efficient engine cooling.