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2023 Acura Integra A-Spec Interior Review: How it compares to Civic

For better and for worse, the 2023 Acura Integra borrows a lot from the Honda Civic. The air vents may seem like the most obvious bits, but they are in fact different: the Civic's mesh consists of hexagons whereas the Integras are diamonds. Wow, right? The little air direction nubs seem to be the same. Personally, I think the Civic's full-width application looks more special and even premium, especially given the Integra's rather blah gray dash trim, but shrug.  Otherwise, the switchgear is identical, including the steering wheel, climate controls, stalks and touchscreen(s). The two center console designs are also shared, one for CVT-equipped cars and the other for manual-equipped cars like this one, although there are a few differences I'll mention later. How much does this really matter? Ultimately, you can decide, but for now, let's do the full James Cameron and deep dive into the Integra A-Spec interior. Alright, since I've already talked about them, here are the Integra A-Spec and Civic Hatchback with six-speed manual side by side. We haven't taken a pic of the Si interior at the same angle (and Honda seems to have given up on its usual exceptional press photo packages), so just imagine more red and a shifter similar to (but not the same as!) the Integra's. And here's the vent comparison. Again, the Civic Si has red trim surrounding the hexagon mesh instead of silver. Here's that aforementioned blah gray dash trim. Those dots are textured, but in general, it lacks a certain premium appearance. The rest of the dash trim is sufficiently low sheen and padded.  Speaking of low sheen and padded, let's talk door trim. While at first glance the front and back door tops look the same, they are not. Look closer and you'll see the pattern is slightly different, which is indicative of the fact that the front doors have a soft-touch rubbery material and the back doors are rock-hard plastic. This is definitely more compact car than luxury car. This Upstairs, Downstairs theme continues ... Let's talk seats and upholstery. This is an A-Spec, which means it gains access to the optional Red interior. Yes, just literally "Red" whereas your other choices are "Ebony," "Orchid" and "Graystone." That's not the weird bit. While all seats are "Red," they do not have the same upholstery. The front seats have centers in micro-suede fabric with leatherette bolsters in red and black. Sorry, "Ebony."  The back seats are just leatherette. Weird, right?

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura 2019 RDX Prototype | New era for a popular crossover

Acura took the wraps off its sleek new RDX Prototype today at the Detroit Auto Show, displaying a completely redesigned, re-engineered crossover that heralds a new era for design and technology for the automaker. Acura says it's a pretty close representation of the production version due out midyear as a 2019 model, save for the highly stylized side mirrors and wheels. The Prototype serves as the third generation of the RDX, and Acura says it's the first full embodiment of the new exterior and interior design language first introduced on the Precision Concept, shown in Detroit in 2016, and the Precision Cockpit, a concept interior it unveiled in Los Angeles in 2016. So in addition to the Precision's diamond pentagon grille, which has already made it to the TLX, the crossover adopts the Precision sedan's low, wide stance and sculpted body panels. Compared to the outgoing RDX, the new version adds 1.2 inches of width and 2.5 inches to the wheelbase, with a shortened front overhang and wheels pushed to the corners. Headlamps and exterior lights are all LED. The RDX Prototype debuts the all-new Acura True Touchpad interface, which combines a touchscreen and remote interface in one Android-based operating system. There's a 10.2-inch full-HD display atop the center console that's operated via a remote tracking pad mapped to the center display, plus an interactive heads-up display. (Here's a good video explainer for how it works.) It also has a new and improved natural-language voice-recognition system. View 12 Photos Inside, there's more space, rear legroom and cargo space. A floating center console is inspired by the Precision Cockpit, plus high-grade materials including nappa leather, brushed aluminum and Olive Ash wood. It'll also be the first Acura SUV offered with the brand's sporty A-Spec trim, which will eventually be part of all core Acura models developed moving forward. And all RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class. Acura is building the new RDX on an Acura-only platform that gives it a lighter and stiffened body, new chassis and all-new powertrain that it says will be its quickest and best-handling RDX to date.