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Honda celebrates 30th anniversary of the NSX with a look back at how it began

In 1989, the baseball-loving Japanese dipped their bats in pine tar and came to the U.S. to take gigundous swings. That single year launched five legends: Lexus LS400, Infiniti Q45, Nissan 300ZX Twin Turbo, Mazda MX-5 Miata, and Acura NS-X concept. The Chicago Auto Show (!) hosted the global debuts of the Mazda and the Acura. While Mazda celebrates the bygones with the 30th Anniversary Miata, Acura's reminiscing with a look at how the NSX — a car Motor Trend described in 1990 as, "[The] best sports car the world has ever produced. Any time. Any place. Any price ..." — came to be. The development yearbook opened in 1984, a year after Honda returned to Formula One as an engine supplier for the Spirit team, and for the second Williams chassis in the last race of the season. For the first time in the automaker's history, Honda wanted to build a production car with the engine behind the cabin, one that would demonstrate Honda's engineering prowess and "deeply rooted racing spirit." The sports car would also serve as a halo for the not-yet-launched Acura brand. The engineering team built the first test vehicle in February 1984 on the bones of a first-generation Honda Jazz. After four years of formal development, Honda parked the NS-X Concept in a conference room at Chicago's Drake Hotel in February 1989. This is where the media would meet the red wonder before the public show-stand debut. The F-16 Fighting Falcon-inspired coupe was built on the world's first all-aluminum monocoque, and its SOHC V6 ran with titanium connecting rods. Before the press conference, then-Honda president Tadashi Kume got in the NS-X, started the engine, and revved to the 8,000-rpm redline — a noise felt by everyone in the adjacent conference room attending a Ford press conference. Honda's PR man at the time yelled, "Mr. Kume, stop it! They're gonna hear this!" When Kume got out, he asked Honda engineers present why they didn't put their new VTEC technology in the NS-X. (What's Japanese for, "Why didn't the VTEC kick in, yo?!") They told him VTEC had been created for four-cylinder engines. Kume told them to work on a V6 application. More suggestions came from journos who drove the early prototypes at Honda's Tochigi R&D Center, who said the NS-X "could use more power." The development team had grabbed the SOHC V6 from the Acura Legend for the NS-X concept, and it put out 160 horsepower in the luxury sedan.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2024 Acura ZDX price starts at $64,500 before destination, incentives

When the Acura ZDX was revealed in August, we wrote the A-Spec will be in the $60,000 range and the Type S in the $70,000 range. Official pricing shows that to be the case, the entry-level A-Spec with rear-wheel drive starting at $64,500 before destination. Acura charges a $1,350 destination fee for the RDX and MDX, it's two current SUVs. We'll use that as a placeholder sum for the ZDX, resulting in these MSRPs: A-Spec RWD: $65,850 A-Spec AWD: $69,850 Type S: $74,850 Type S (Perf. wheel & tire): $75,850 Before we get to the comparisons, let's recap what buyers get for the money. The A-Spec comes standard in rear-wheel-drive, its single motor making 340 horsepower. A dual-motor AWD version costs $4,000 more; Acura didn't specify a difference in output, it could be the same 340 hp no matter the number of powered axles. The Type S comes with dual motors producing 500 horsepower to share among the four wheels. The suspension here is upgraded from the A-Spec's multi-link independent with fixed-rate shocks and springs to height-adjustable air springs and adaptive shocks. The brakes go from 12.6-inch rotors to 15.6-inch discs clamped by Brembo six-piston calipers. The A-Spec sits on 20-inch wheels, the Type S wears 22-inchers on tires that are 10 millimeters wider. And that Type S gets the option of Double Apex Blue Pearl from the Precision concept or Tiger Eye Pearl from other Type S models. Inside, there's a a low dash with slim air vents and a pair of split screens for instruments and infotainment; 11 inches and 11.5, respectively. The steering wheel and climate controls come from the related Blazer EV, this being Acura's version of a battery-electric SUV sitting on GM's Ultium platform. Unlike a GM product, though, Acura's back end runs on Google Built-In, and there's an 18-speaker Bang & Olufsen sound system as standard equipment. Assistance features include rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Every ZDX is powered by a 102-kilowatt-hour battery, the onboard charger capable of 190 kW of DC fast charging. Every unit's CCS charging port can plug in at places like Electrify America and EVgo, Acura dealers will provide free NACS adapters for use at Tesla Supercharger stations.