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2023 Acura Integra gets a CVT standard, according to leaked trim chart

The 2023 Acura Integra continues to disappoint — is what fans of the original are likely to say upon hearing that the standard transmission for the upcoming sport sedan is a CVT. Acura made a big deal out of the fact that the revived Integra would have a manual transmission prior to its reveal. However, if a newly leaked spec chart is to be believed, most trim levels will only get a continuously variable transmission. Previously some believed that Acura would offer their 10-speed automatic in the Integra, but specs posted to the Integra Talk forum, indicate that is not the case. They show three levels of trim: base, A-Spec, and A-Spec with Tech Package. All come with the CVT, except the A-Spec Tech, which can be optioned with a six-speed manual transmission. It's not unusual anymore for carmakers to offer manual on only the highest-spec trims. Mazda, for example, does the same by offering its manual a single grade, the Premium package for the Mazda 3 hatchback. Whereas the manual was once the cheapest and most fuel-efficient option, these days the thinking is that only true enthusiasts, ones who would be willing to pay more to option out their car to the gills, would care about whether they row their own or not. In addition, the leak appears to list the Integra's color palette for both interior and exterior. Curiously, the Type R-inspired yellow of the concept doesn't appear to be on the menu. Instead, we get red, blue, white, silver, gray, and black. The A-Spec does get one exclusive hue, Apex Blue Pearl, to set it apart. Interiors get a choice of black, orchid or red, but not all of them can be paired with all exterior paints. We don't think that the manual's appearance on only the top trim is a problem per se. We don't know what the Integra's Tech Package will include, but on cars like the TLX or RDX it includes features like a premium audio system, navigation, and driver assist safety alerts. These aren't necessarily items a true enthusiast driver who prefers a purer driving experience would want. Still, we're glad Acura's offering a stick in an environment downright hostile to sedans, compacts, and manuals. We do think, though, that the Integra A-Spec (without the Tech Package) might have been the sweet spot for the manual. But no one asked us.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda and Acura expand CPO offerings to include 10-year-old cars

With valuations having gone ballistic, buyers are spending more than ever to purchase used cars at the same time cars with 100,000 miles or more are now considered just mildly used. Effectively, the market is full of folks splashing what was new-car money not long ago on a vehicle that would have been considered all used up. Nevertheless, used car sales, especially manufacturer Certified Pre-Owned (CPO) programs, are booming. Anything that can help a shopper with peace-of-mind about what they're getting would be a boon to the process, which is why Honda and Acura have revamped their CPO program to include a wider range of used cars.  At the bottom, the new HondaTrue Used tier now accepts vehicles up to ten years old, with no mileage limit. This wasn't the case before. The entire vehicle is covered for 100 days or 5,000 miles after purchase, whichever comes first. Used buyers at this tier also benefit from common CPO perks such as roadside assistance, trip interruption reimbursement (if your new-to-you used car breaks down far from home), and one complimentary oil change within the first year or 12,000 miles. As with the other two tiers, this one offers an exchange policy for another Honda CPO vehicle within three days or 300 miles. Above that, HondaTrue Certified accepts Hondas up to five years old. The entire vehicle is covered for one year or 12,000 miles after the original new vehicle warranty expires, and the powertrain-only warranty runs for seven years from the vehicle’s model year or 100,000 miles on the odometer. This one offers a second free oil change within the first year as well. HondaTrue Certified+ is only for vehicles purchased within their new vehicle warranty coverage period — so, under four years old and with less than 48,000 miles. It provides the same powertrain coverage as HondaTrue. Acura says its CPO division has posted five straight years of growth and had a record-breaking 2021, allowing it to take over Audi's spot at #4 for luxury CPO sales. Its Acura Precision CPO now offers an Acura Precision Used tier for its vehicles up to ten years old, with no limit on miles. After purchase, each Acura Precision Used vehicle gets complete and powertrain coverages for up to six months or 7,500 miles.