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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video:

Honda Civic Hatchback Luggage Test: How it compares with sedan and Integra

Well, we have a first here at Autoblog Luggage Test HQ: the first time I've done the next-generation of a make/model that's already been luggage tested. I know, right, very exciting. So, for the first time, I'll be able to report how a vehicle compares with its immediate predecessor. As this is the Honda Civic hatchback, I can also show you how it compares with the Honda Civic sedan and the mechanically related Acura Integra. So. Many. Comparisons! In short, the Civic is a definitive example of why you can't really compare the cargo volume figures of a sedan and a hatchback (or wagon, SUV or other hatchbacked vehicle). The specs say the hatchback has 24.8 cubic-feet of space whereas the Civic sedan has 14.8, yet as I'm about to show you, the sedan actually has more space for holding bags or whatever. This is already a phenomena I covered with the Integra and its 24.3-cubic-foot trunk. Apparently, that half a cube makes a difference as it was indeed easier to load bags into the Civic hatch.  Top Civic hatchback, bottom left Civic sedan, bottom right Integra Some key observations here with this trio. The Civic sedan is 4 inches longer than the Civic hatchback, almost all of which is behind the rear axle. This lends its trunk greater length than the hatchback, which is more useful for stuffing in luggage. The Civic hatchback (and Integra) have more height, which balloons the cubic-foot number, but doesn't really provide much help in this test since I don't pack to the roof for safety, visibility and consistency reasons. If you lower the back seats, it's a whole different ballgame, but I'll get to that later. Now, to the bags. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). You can really see the difference in trunk length here. In the sedan (above right), you can fit the small roller bag behind the four biggest bags lined up. Definitely can't do that in the hatchback above left. In short, all the bags fit in all the cars (with some asterisks). It was a much easier fit in the sedan, though, and you can see that there's some extra space on either side of the egg-crusher hinges.