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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura to climb Pikes Peak with Integra Type S and wildly modified NSX

This year marks the 101st anniversary of the Pikes Peak International Hill Climb, one of the oldest motorsports events in the world. As has been the custom for the past 13 years, Acura will head to the Colorado summit with a fleet of specially prepped cars based on production models. This year, their team consists of two new Integras in regular and Type S flavor, a modified NSX Type S, and a TLX Type S pace car. Of the Integras, the HPD-prepped Type S will be the most eye-catching, as it's wrapped in an anime-style livery. It's an extension of the company's "Chiaki's Journey" web series whose second chapter was released to coincide with the Integra Type S's launch. The second installment features the Pikes Peak race as part of its story line.  The real-world Chiaki is Lori Unser, a fourth-generation driver in the Unser racing dynasty. Her father Johnny raced at the Indianapolis 500, and if you count her extended family of Al, Bobby, and Al Jr., the clan has nine Indy championships under its collective belt. The family also has a history of racing at Pikes Peak, with Louis and Joe Unser competing in the hillclimb way back in 1926. In the Time Attack I division Acura is fielding a wild-looking NSX Type S called the Active Aero Study. We prefer its nickname, Yamabiko, which means "echo" in Japanese but is also the name of a spirit from Japanese folklore that lives in the mountains.  The NSX wears an enormous carbon fiber front splitter and rear diffuser, which by the looks of them extend the length of the car by two to three feet. The one-off aero bits include an active aero rear wing that can be electronically moved to reduce drag on high-speed sections of the course, or deployed as an air brake. At the same time, enough has been stripped out to reduce weight by 200 pounds. More powerful turbos have been fitted to the twin-turbo V6 and the engine software re-written, but Acura did not reveal how much over the stock Type S's 600 horsepower Yamabiko's output might be. The NSX was built specifically to tackle the hillclimb by Crazy New, the skunkworks team of Honda employees that brought us the 800-horsepower CR-V Hybrid. It'll be driven by Honda engineer James Robinson, who holds the current Hybrid class record of 10:01.913, which he set with an NSX in 2020. With Yokohama Tires' trademark Advan black and red livery and lightweight HRE forged wheels wrapped in Advan A005s, it certainly looks the part of a purpose-built Pikes Peak racer.

Junkyard Gem: 1995 Acura Integra SE Sport Coupe

When Honda introduced the Acura brand to North America for the 1986 model year, there were just two models we could buy here: the Legend luxury sedan (developed in partnership with Rover and sibling to the Sterling 825) and the Civic-based Integra. Most Integras we've seen on the street for the last couple of decades have been the third-generation models sold from the 1994 through 2001 model years, and — like their Civic counterparts — plenty of them have held together well enough to rack up impressive mileage totals. Here's a '95 Integra SE coupe that came close to the 350,000-mile mark during its 27 years on the road, found in a Northern California self-service yard a couple of weeks back. In 1995, the SE trim level was near the top of the American Integra hierarchy (just below the soon-to-be-famous GS-R), priced at $19,890 for the Sport Coupe three-door with five-speed manual transmission. That's about $35,895 in 2022 dollars. Hey, Emperor Akihito's daily-driver was a '91 Honda Integra sedan, so that's a lot of prestige for the price (yes, yes, the Emperor of Japan rides in the back of a Toyota for official duties, but we never could buy a new Toyota Century here). With the Special Edition, you got all the luxury features of the mid-grade LS (including power moonroof, air conditioning, cruise control, and anti-lock brakes) plus 15" alloy wheels, fat Michelin tires, a big decklid spoiler, and a six-speaker AM/FM/cassette audio system. The GS-R's 1.8-liter VTEC engine made 170 horsepower in 1995 (having swapped a '96 GS-R engine into a '92 Civic hatchback, I can tell you it's a pretty wild powerplant by middle-1990s standards), but the non-VTEC version that went into the saner Integras was rated at just 142 horses. The Civic Si that year had a mere 125 horsepower and far less luxury than its wealthier Integra brother, but it also cost just $13,450 (about $25,160 today). These cars were built very well and lasted for decade after decade if not abused, and this car benefited from owners that took good care of it. Unfortunately, the craze for hot-rodded Hondas really got rolling in the middle 1990s, and many of these cars met unhappy endings involving crashes and/or exploded engines. It wasn't many years ago that a car like this would have been stripped clean by junkyard vultures within hours of landing in a California self-serve car graveyard.