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Acura NSX electric revival? 'I would bet on it'

This year marks the end of the Acura NSX as we know it. Its swan song, the 600-horsepower 2022 Type S, saw only 300 made for the U.S. market, and all of them sold out in 24 hours. It's barely disappeared over the horizon, but Acura's V.P. and brand officer is already previewing the NSX's third act. Speaking with Nikkei Asia, Jon Ikeda was asked whether a third generation NSX was forthcoming. "I would bet on it," he said. Ikeda also predicted that if the wager lands in his favor, "it's going to be [all-]electric." This falls in line with statements Ikeda made a year ago. At the time, he explained that the NSX emerges when parent company Honda wants to make a statement: The first generation was Honda's vision for an F1-derived petrol-powered supercar; the second generation arrived as an affordable hybrid halo car in the age of gasoline-electrics. He didn't elaborate on the third generation's powertrain back then, but this time Ikeda was more adamant about electric power.  Part of Ikeda's certainty, the article states, comes from global CEO Toshihiro Mibe's commitment to electrify Honda's lineup. Soon after taking the top job in April 2021, Mibe announced plans to convert Honda's entire lineup to EVs and hydrogen fuel cell vehicles by 2040. As for what kind of car an electric NSX would be, Ikeda has some ideas. "It won't be just about straight lines," he told Nikkei Asia. Blistering acceleration is already common in the electric supercar world, so Acura would need to bring something novel to the table. Ikeda wants the NSX to be a technological showcase for ultimate handling as well, something the outgoing NSX did with its driver-focused Super Handling AWD system.  We've long bemoaned how the new breed of electrified supercars have incredible specs on paper, but somehow don't feel as engaging to drive. That's a niche Acura could fill. In the often contentious give and take between American Honda and Honda Motor's engineering departments, the Japan mothership tends to win out. However, these days Honda barely sells anything beyond kei cars in Japan. It's up to leaders like Ikeda and those who understand the U.S. market to drag the company toward the performance-minded engineering philosophies Old Man Soichiro founded his business on. Related video:

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2024 Acura RDX is another model dropping front-wheel drive

After Acura made small changes to the RDX for the 2022 and 2023 model years, Honda's premium arm is carrying the 2023 version nearly unchanged into 2024. There's a familiar drivetrain tweak that we've covered across the automaker spectrum, though, with Acura dropping the front-wheel-drive option that had been available on the base, Technology, and A-Spec trims. For now, every RDX comes fitted with Acura's Super Handling All-Wheel Drive (SH-AWD). The effect is also familiar: Compared to 2023 RDX pricing at launch, the minimum price for the entry-level base and the Technology trims is up $2,300, the A-Spec price climbs $2,000. MSRPs for the RDX lineup including the $1,195 destination charge, and their changes from 2023 launch pricing, are: RDX Base: $45,245 ($2,300) Technology: $47,895 ($2,300) A-Spec: $50,895 ($2,000) Advance: $53,045 ($500) A-Spec Advance: $55,045 ($500) Now for the small print. We specified launch pricing because the 2023 RDX has already gone up in price by all but $100 of the increases noted above. Meaning, if you wanted to configure a 2023 RDX on Acura's website instead of a 2024, you'd only save $100. Also, the automaker didn't put out a press release for the coming model year, but it did publish a fact sheet. The first footnote of the fact sheet explains, "Destination & Handling charge for sedans (excluding PMC Edition) and SUVs (excluding PMC Edition) is $1,400." At the time of writing this post, destination charges are still shown as $1,195 on the 2024 Acura RDX Build & Price page. Take this as warning that the brand's cars could get at least $205 more expensive soon. Every RDX is powered by a turbocharged 2.0-liter four-cylinder making 272 horsepower and 280 pound-feet of torque, shifting through a 10-speed automatic and sending power to both axles. We've had nothing bad to say about the RDX, praising its gutsy engine, responsive chassis, quality interior, sharp styling, spacious interior and plentiful standard features. And even with the price bumps, the RDX remains either much less expensive or notably more powerful than the luxury competitors Acura wants to challenge with the RDX.