2013 Acura Tl Advance Sunroof Nav Rear Cam Ven Seat 13k Texas Direct Auto on 2040-cars

Auto blog

Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video:

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Honda planning sub-NSX S2000 successor

Nine years separated the arrival of the original Acura NSX and the Honda S2000. By that time, the NSX was closer to the end of its fifteen-year production cycle than it was to its beginning. The latest word has it that not only is Honda planning a successor to the S2000, but it's not about to wait that long after the new NSX arrives before it's rolled out.
While the S2000 was a front-mid-engined roadster, its successor will, according to the latest from Auto Express (which we are taking with a grain of salt), be a mid-engined coupe - closer, in other words, to the NSX than the S2000. Power would come from a more potent version of the 2.0-liter turbo four developed for the upcoming new Civic Type R, possibly as part of a hybrid system derived from Honda's upcoming Formula One powertain to develop over 400 horsepower.
Whether the new sports car would revive the S2000 nameplate, and whether it would wear the Honda or Acura badge in the United States, remain to be seen. As does its potential production site: while the previous S2000 was built at the same Takanezawa plant in Tochigi as the original NSX, the new NSX will be built at the new Performance Manufacturing Center in Marysville, Ohio. The new S660 roadster, meanwhile, is set to be assembled at the same Yachiyo plant in Yokkaichi as the original Honda Beat.