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Acura's MDX SEMA concept took the wrong parts from the NSX GT3

When it comes to SEMA show cars, the more absurd the better, such as with the 1,040-horsepower Bisimoto Hyundai Santa Fe. That's not the case with Acura's custom MDX. This crossover was designed to match the NSX GT3 racecar, and gets a custom trailer to tow it. However, instead of doing something awesome like dropping in the NSX's twin-turbo V6, Acura decided the defining characteristics of the race car were the paint, splitter, and wing. So that's what the MDX and trailer got. In addition to a matching white paint scheme with orange and black accents, the SUV wears a massive front splitter that looks like a shelf stuck close to the ground. It's the only aero modification on the vehicle, and it just looks silly, what with the massive gap between the base of the bumper and the splitter itself. There aren't any performance modifications on this SUV either, except the lowered suspension, so the only thing the splitter is likely to do is break off on the first mildly steep driveway it comes across. To complement the MDX's dubious aero aid, the custom trailer gets a "wing" at the back. Actually, it looks like Acura slapped some endplates on the back to give it a wing look. The trailer also gets running boards that extend the splitter along the side. Maybe it all works together to keep the trailering rig planted. But probably not. If Acura wants suggestions for next time, we suggest a mid-engined MDX, or perhaps one with a wild hybrid system. We'll call this a missed opportunity. Related Video: Featured Gallery Acura MDX with custom NSX GT3 Trailer: SEMA 2016 View 11 Photos Related Gallery 2017 Acura MDX SEMA concept Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style SEMA Show Acura Crossover Racing Vehicles acura mdx acura nsx gt3

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2023 Acura Integra pre-orders are overwhelmingly manuals

Acura says that customers placing reservations for the 2023 Integra are overwhelmingly choosing the manual transmission over the standard CVT, with a take rate currently hovering above 70%. While this certainly bodes well for the early model mix, it remains to be seen just how well the 6MT Integra will sell over the course of its projected lifespan.  Fun Fact: 2023 Integra reservations are trending over 70% 6MT! For historical context, the MT was around 50% of sales (‘86-‘01). pic.twitter.com/G1tSVJuxQ3 — Andrew Quillin (@andrewquillin) March 17, 2022 If we've observed anything about enthusiast cars and manual take rates over the years, it's that early numbers are not usually indicative of the long-term trend. Even Acura's own parent company experienced this recently when it saw manual share of the current Accord plummet after spiking when it debuted. The more enthusiast-focused Integra should be able to hold on to its stick-shift buyers for longer, but we're skeptical that its long-term share will approach the 50% it enjoyed in previous generations.  That said, manual buyers are out there. Just look no further than Subaru, which absolutely shames every other mainstream automaker. Yes, Subaru — the company that decided to saddle the top-trim WRX with a CVT, of all things — regularly sees manual take rates of 75% (or more) for the BRZ and 90% for its WRX line. Rest in peace, STI.  Related Video 1999 Honda Civic Si | Retro Review