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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda recalling 871,000 SUVs and minivans over rollaway fear

Honda is recalling 871,000 SUVs and minivans for an issue in which the vehicles may roll away after the key has been removed from the ignition. Ninety-two percent of the recalled vehicles, or 807,000 vehicles, are in the US. According to a report from Reuters, the effected vehicles include certain numbers of the Honda Odyssey and Pilot, as well as the Acura MDX. Here are the recall figures:
2003-2004 Honda Odyssey: 318,000 vehicles
2003-2004 Honda Pilot: 259,000 vehicles

Next-gen Acura TLX spied out testing in heavy camouflage

We’re sure you all remember that stunning Acura Type S Concept from yesterday. Acura said itÂ’s meant to influence the next-gen TLXÂ’s design, and lo and behold, here is the next-gen TLX. Of course, Acura has no intentions of letting us see the production car anytime soon, so weÂ’re treated to a heavily cladded prototype in the photos here. Looking at it in profile, the camouflaged car looks a whole lot like the Type S Concept we saw yesterday. The short rear overhang is similar, but the front of the production car looks like it hangs out over the front wheels a little further – it still shares the concept's overall long-hood/short-deck proportions, though. The roof tapers down into the decklid at a shallow angle, similar to the concept car. WeÂ’re sad to see the same quad exhaust isnÂ’t protruding from the rear bumper of this tester. Instead, it gets a dual exhaust with wide, rectangular outlets on both sides. We think the car weÂ’re looking at here is likely a regular TLX, and not the spicy Type S variant most likely seen last year. ThereÂ’s one interior photo our shooter was able to snag, showing a similar infotainment screen as that used in the new RDX, something we fully expect for the production car. That touchpad system is far superior to Acura infotainment systems of the past, but it still isnÂ’t perfect. An analog tachometer is visible off to the left, indicating that the regular TLX trims probably won't introduce a fully digital instrument cluster. Not that we'd expect that; even the new RDX maintains analog gauges in its top spec. However the TLX story plays out, it wonÂ’t hurt if the production car looks just like the well-received Type S Concept. ItÂ’s unclear how long weÂ’ll have to wait to see the car in full, but we'll keep you posted.