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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Honda Expands Takata Airbag Recall To 5.4M Units In The US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.

2024 Acura Integra Type S First Drive Review: Have we got news for you!

If you were expecting the 2024 Acura Integra Type S to be a more comfortable, better-equipped and less-aggressive Honda Civic Type R, well, have we got news for you. As it turns out, that’s exactly what it is. You pretty much nailed it on the head. The Integra Type S is exactly the car we all expected after looking at the specs, seeing how closely its enhanced componentry mirrored that of HondaÂ’s halo car, and then extrapolating what a bit of polish, a bunch of equipment and slightly cushier suspension tuning might mean. If the latest Type R has been hailed for growing up in just the right ways, the Type S takes that concept further, sacrificing some go-fast potential for everyday drivability. If you like the Honda, thereÂ’s a chance youÂ’ll like the Acura even more. ThereÂ’s also a chance youÂ’ll like it less. Now, not surprisingly, the folks at Acura would rather shine the spotlight on how the Type S differs from the Integra A-Spec, which was previously the highest rung on the Integra ladder and the only way to get one with a six-speed manual transmission. Very well. Somehow, the visual jump between A-Spec and Type S seems much greater than Civic Si and Type R. When put side-by-side, the A-Spec Integra looks almost naked and a bit pedestrian. The 3.5-inch-wider front track wrapped in muscular fender flares stamped directly into the sheetmetal up front is the biggest difference. The rear track is 1.9 inches wider, and although it too gets widebody fenders, they are a shmish-shmosh of plastic pieces on the door, fender and bumper. But back to the front. The face is more aggressive in appearance, but the changes are as much functional as aesthetic. The shield grille is larger and fully open (versus partially sealed) to allow 170% more air to pass through on its way up a new vent in the aluminum hood that creates downforce. The large intake-looking areas forward of the wheels donÂ’t actually take in anything, but hidden openings on their inboard sides adjacent to the lower airdam channel air through three canards located behind those dud intakes. Air then exits behind those flared fenders, creating air curtains around the wheels. There is also a unique splitter up front, an almost-smooth floor and an enlarged diffuser, plus a lip spoiler that quite obviously wonÂ’t be creating as much downforce as the Type R's wing. That would be performance-oriented demerit No. 1, but also, grown-up point No. 1.