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Acura NSX hybrid wins Time Attack 2 division at Pikes Peak

Acura sent three NSX supercars up the PIkes Peak Hill Climb and one of them - the TA2 that was a standard NSX with some additional safety equipment - beat out its competition in the Time Attack 2 class by over 11 seconds with a time of 10:28.820. Nick Robinson was the driver. This was not his first time atop the podium, as he won the PP250 motorcycle class last year. The EV concept NSX came in second in the Electric Modified class with a time of 9:06.015. That's good enough for third place overall. Acura says that the TA1 NSX - which had a lighter chassis and a modified racing exhaust – "also campaigned." Both the TA1 and TA2 NSX vehicles used the car's standard three-motor hybrid powertrain. Related Video: 2017 Acura NSX Supercar Claims Class Victory in North American Racing Debut at Pikes Peak International Hill Climb Jun 26, 2016 - PIKES PEAK, Colo. Acura NSX wins its North American racing debut by more than 11 seconds American-built NSX wins Time Attack 2 class at 100th running of the Broadmoor Pikes Peak International Hill Climb NSX-inspired Acura 4-Motor EV Concept finishes second in the Electric Modified Class The recently-launched 2017 Acura NSX claimed victory today in its North American racing competition debut, climbing the 14,115-foot pinnacle of Pikes Peak and clinching first place in the Time Attack 2 class at the 2016 Broadmoor Pikes Peak International Hill Climb, the 100th anniversary of the running of America's second oldest race. The production-based Acura NSX is powered by Acura's revolutionary three-motor Sport Hybrid Super-Handling All-Wheel Drive™ powertrain (Sport Hybrid SH-AWD®), the first electrified torque vectoring powertrain in the world of exotic sports cars. With added required safety equipment for competition, the NSX negotiated the 12.42-mile course in a time of 10:28.820 to win the Time Attack 2 class of the Broadmoor Pikes Peak International Hill Climb. Nick Robinson, North American R&D team member and engineer in charge of the next-generation supercar's dynamic performance, drove the production-based Acura NSX to victory. Nick is also the reigning PP250 winner from the 2015 Pikes Peak International Hill Climb. "I'm incredibly happy to have won the Production Class with the new NSX!" Robinson reported.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2025 Acura MDX ditches touchpad, embraces touchscreens, Google, Bang & Olufsen

The 2025 Acura MDX sees a number of updates and upgrades, especially inside, where a new infotainment system is a potential game-changer for Acura's flagship SUV as well as, potentially, the entire brand. Now, at first glance, adding a 12.3-inch touchscreen to a new luxury car shouldn't be that big of a deal, even if it features over-the-air updates and Google built-in tech. It could even evoke an eyeroll if you found out that both the screen and interface are basically the same as you'd find in a range-topping Honda Accord. The reason it's significant is because of what it replaces. Acura's True Touchpad interface has been unloved since it debuted on the current-generation RDX and subsequently spread throughout the Acura lineup to everything not named Integra. This interface that paired a dash-top screen with a unique touchpad on the center console (pressing on the touchpad would select an icon on the corresponding spot on the screen) was not exactly a critical darling. The entire system felt like Acura was being contrarian, as if a touchscreen or even knob-and-display setup, were too basic. Well, they basic now. Even if the new touchscreen is shared with an Accord, so what? It's sensibly laid out, looks good enough and Google built-in means an enhanced version of Google Maps is on board along with various Apps from the Google Play store. And yes, Apple CarPlay is still present.  With the True Touchpad truly gone, real estate opened up on the center console. There's a new, wide, kinda shallow bin that might be useful for something but seems a bit vestigial. It's located where the volume knob used to be — that's migrated west to where the touchpad was and therefore closer to your hand. The Touchpad's wrist rest that used to hover over the wireless phone charger is obviously no longer there, either, making it easier to place and remove your phone.  2025 Acura MDX with Advance Package View 7 Photos Another big-time change for 2025 is the addition of Bang & Olufsen sound systems instead of the Panasonic/ELS upgrades that have been an Acura staple for two decades. Although the ZDX is technically the first Acura to get a Bang & Olufsen system (the 2025 MDX will arrive at dealers after Acura's electric love baby with GM), the MDX gets the most powerful version. Not just in terms of an Acura Bang & Olufsen offering, but most powerful Acura sound system ever.