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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2015 Acura TLX driving to be a 'red carpet athlete' [w/video]

Herein lies the broom that will sweep away both the TL and the TSX, and its name is the Acura TLX Prototype. Proposed as a "red carpet athlete," the production midsize TLX will slot in between the ILX and RLX range-topper in the brand's sedan lineup while presenting its take on "luxury refinement and sports-sedan athleticism with exhilarating performance."
Custom five-spoke alloys on low-profile tires support a sedan full of design cues honed on other Acura models, including a chiseled hood and exaggerated fender lines with shorter overhangs (the TLX is 3.8 inches shorter than but has the same wheelbase as the TL), all draped in Athletic Red Pearl paintwork. Acura's Jewel Eye headlights get a supporting act from the side mirrors, where a strip of LEDs light up dynamically when the turn signal is used.
The TLX's upscale powertrain option will be a direct-injected 3.5-liter V6 with cylinder deactivation, paired with a new nine-speed automatic.

2025 Honda Civic Hybrid confirmed along with new small Acura crossover

Honda made several announcements Thursday regarding both its core band and its premium subsidiary, Acura, giving us a taste of what to expect from both brands in 2024. The biggest news is that Acura will add a new small crossover to the lineup, slotted alongside the Integra sedan. We can also expect updates to the Honda Civic — most notably among them the introduction of a 2025 Honda Civic Hybrid model for the new sedan and hatchback — and less significant updates here and there throughout both lineups.  We know little about this new baby Acura crossover apart from what it isn't, and that's a direct import of the CDX sold overseas. Scratch that notion from your mind entirely. Honda wouldn't comment further, but we suspect the small CUV's fundamental architecture will be shared with the Honda HR-V, though we wouldn't be surprised to see it benefit from a powertrain upgrade. This is not to be confused with the Acura ZDX, which is the all-electric crossover due to arrive just about any day now . The ZDX is larger and shares its underpinnings not with anything of Honda's, but rather GM's Ultium platform. Elsewhere at Acura, we can expect a thorough interior and exterior update of the MDX and "upgrades" to the RDX.  Over at Honda, the long-expected Civic Hybrid is now officially go. It will launch this year as both a sedan and hatchback alongside a broader update that will include new styling elements (teased above) and interior upgrades; expect more closer to launch. Honda said the Odyssey will receive updates for the model year too, but did not elaborate on what to expect from the effort. We expect more on that later in 2024.  Related video: