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Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

UPDATE: 2021 Acura RDX PMC Edition price set

The 2021 RDX is the latest in Acura's lineup to get the PMC Edition treatment. This limited-run, hand-built model follows the TLX and MDX PMC Editions and be finished in the same Thermal Orange Pearl that was pioneered on the NSX.  Blessedly, the "PMC in PMC Edition doesn't stand for pumpkin-anything. Rather, it's shorthand for the facility where just 360 examples of this crossover will be hand-assembled: Acura's Performance Manufacturing Center — the home of the Acura NSX — on Honda's Marysville, Ohio, campus. Each PMC Edition arrives in Marysville as a "body in white," ready to assemble and receive the paint process normally reserved for the NSX. The PMC Edition will be equipped similarly to an RDX with the A-Spec and Advance packages, with one exception: Acura's Super-Handling All-Wheel Drive system will be standard.  Otherwise, the PMC Edition is mechanically identical to the RDX, whose A-Spec already boasts a sporty exterior treatment to boot. The PMC Edition jazzes that up even further with gloss black wheels, a body-color grille surround, black chrome exhaust finishers, a gloss-black roof, gloss-black side mirrors and gloss-back door handles.  Inside, the theme is essentially inverted, with the black leather upholstery, steering wheel and floor mats all getting orange contrast elements. Apart from the serial number placard on the center console, the rest of the PMC Edition's interior is identical to that of a standard RDX equipped with the aforementioned packages.  Acura says the RDX PMC Edition will be priced at $51,000, with customer deliveries starting in October — just in time for jack-o-lantern season. Made you work for that one, didn't we?