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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura TLX Type S vs. BMW M340i xDrive | Sport sedan comparison test

Luxury sport sedans are still turning up on the market, and the Acura TLX Type S is one of the freshest cuts of meat in the window. It’s AcuraÂ’s big return to Type S performance models. Benchmarked against the proverbial best performance sedans of the segment, Acura is aiming to not just to compete, but to win dogfights like these. To see if the return of Type S is all itÂ’s cracked up to be, we decided to pin it up against the historical king of sport sedan shootouts: a BMW 3 Series. Specifically, the Type S is taking on the M340i xDrive, which is this AcuraÂ’s most natural competitor from Munich. Should the diehard BMW driver make the switch to Japanese performance? Does Type S do enough to lift this Acura up to best GermanyÂ’s finest? There are a lot of variables at play here, and they all make it complicated to choose a winner. The similarities between these two begin from the top of the spec sheet and go down. Both have 3.0-liter turbocharged six-cylinder engines — BMW arranges its cylinders inline, while Acura chooses a V configuration. Quick-shifting automatic transmissions are standard. BMW uses an eight-speed unit, while Acura uses a 10-speed. Both get electronically-controlled dampers, big brakes and sticky summer rubber. They each offer up usable backseat space and reasonably-sized trunks. WeÂ’d feel just as confident showing up to an important business meeting in either one as we would at a track day. ThatÂ’s the beauty of this mid-tier performance segment. After looking at their specs, it shouldn't be surprising that the M340i is the quicker of the two here. Its 382 horsepower and 368 pound-feet of torque hit noticeably harder from any speed than AcuraÂ’s 355 horses and 354 pound-feet of torque. The Acura is also carrying an extra 232 pounds of curb weight over the Bimmer, which makes the M340iÂ’s 1-second advantage in the 0-60 mph sprint make perfect sense. For the record, BMW quotes a 4.1-second time, and Acura only offers an approximate time of 5 seconds. Both estimates feel accurate. Beyond sheer acceleration, both engines offer up their own version of tingly feel-goods. BMWÂ’s inline-six is as smooth as ever as it plays its sonorous note all the way to the 7,000 rpm redline. There are few sounds in the automotive universe that surpass the glee we feel when listening to a BMW inline-six at full-chat, and that rule still applies to the M340i.

2019 Acura ILX gets a makeover with more standard safety features

The 2019 Acura ILX compact luxury sedan has finally been redesigned to fit the look introduced by the TLX and RDX. According to Acura, the entire nose from the A-pillar forward and the whole rear fascia have been changed. Up front the car has the pentagonal grille and angry LED lights that are Acura signatures, and they're complemented by crisply creased sheetmetal across the rest of the car. The results are a far sportier, far less anonymous machine. The car will continue to be available in normal and A-Spec versions, with the latter consisting mainly of appearance items such as 18-inch wheels, dark trim and lights, and a rear spoiler. Exterior enhancements are the primary change to the new ILX. The interior is nearly unchanged except the A-Spec has some stylish sport seats similar to those in the RDX A-Spec. Acura also says the infotainment system has been upgraded to be faster, and it has fresh graphics and Apple CarPlay and Android Auto compatibility. But this is not the system found in the completely new RDX, just an updated version of the current infotainment. The last big upgrade to the ILX is the inclusion of the complete AcuraWatch suite of safety features on all ILX models. This includes automatic emergency braking, lane-keep assist, adaptive cruise control and road departure mitigation. Aside from these changes, the ILX is still pretty much the same as the old one. Under the skin is the same naturally aspirated 201-horsepower 2.4-liter four-cylinder as the current model. It's still coupled to an eight-speed dual-clutch automatic transmission and powers solely the front wheels. The 2019 ILX goes on sale in October, but pricing has not yet been announced. Related Video: