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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura gives us a peek at 'Type S' concept debuting at Monterey Car Week

We’ve known that Acura is bringing the Type S moniker back since the Detroit Auto Show in 2018. Spy shots have shown what may be Type S versions of current Acuras out testing in heavy camouflage, but we still arenÂ’t sure what the first new Type S will be after the long drought. What weÂ’re getting today is a teaser for an Acura Type S Concept slated to debut at Monterey Car Week. The car is shrouded in plenty of shadows and darkness, but a body shape emerges from the teaser video. Just like the stunning Acura Precision Concept, the Type S Concept is going to take the form of a four-door coupe. A report from earlier this year pegged this show car to be a near production-ready vehicle in the likes of the Precision Concept. Looking at the silhouette tells us that prediction was on to something. Acura says that this conceptÂ’s purpose will be to “set the design direction for the return of Type S variants to the Acura lineup in the years ahead.” WeÂ’ll be seeing it in an event Aug. 15. Folks will be able to check it out at The Quail, a Motorsports Gathering the following day or at the actual Pebble Beach Concours dÂ’Elegance on that Sunday. The one teaser image Acura provided shows a rather striking taillight element and an assumed quad exhaust design. ThereÂ’s an aggressive-looking diffuser and a prominent spoiler gracing the rear-end. It also proudly displays the Type S badge on the trunk lid. We get some hints at the new Type S direction here, but weÂ’ll reserve judgment for seeing the car as a whole. You'll find a quick teaser video at the bottom of this post, too. WeÂ’re sure youÂ’re all as excited as we are about the return of Type S. Acura made some pretty sweet Type S variants over the years, our favorite most likely being the sporty RSX Type S. There were other even more intriguing S-badged Honda vehicles overseas, too. It was never sold in America, but the original NSX received both Type S and Type S Zero variants in Japan. ItÂ’ll be interesting to see which current models Acura decides are worthy of the Type S badge this time around. Our bet is on the TLX and RDX to begin with. However, what weÂ’d really love to see is a return to the hot compact car segment. Honda has done such an impressive job with the Civic Type R at its relatively low price point. Why not spread some love to a small, sporty Acura, because the ILX in its current form just doesnÂ’t cut it when your history is full of fun-to-drive Integras.

2022 Acura RDX update makes a lot of good stuff standard

When the third-generation Acura RDX launched for 2019, our test drive found it to be a fine return to form for the Acura brand. Not only did it cast aside the humdrum personality of the second-gen, but it gave itself a reason to exist in the crowded luxury compact crossover field. In fact, it landed competitively mid-pack amongst the German Grossen Drei of Mercedes, Audi and disappointing BMW. Though we did have a gripe about how certain packages weren't available on certain trims, with the 2022 update Acura has rectified that very complaint. We'll get to that in a minute, but first let's start with the base RDX. Acura says that one of the biggest improvements comes in the form of noise, or lack thereof. We didn't think the 2019 model was particularly noisy, but  Acura says the cabin is "dramatically quieter." Though they don't provide a decibel reading, they do inform us that a retuned Active Sound Control system and new front fender liners help reduce road noise. New for 2022, the next-level-up Technology Package takes noise reduction even further, with thicker carpets and acoustic glass in the front doors. New sound insulation in the those doors, under the dash pad and in the D-pillars also help keep road, wind and engine noise out of the cabin. The package also comes with a rear camera washer. The top-spec Advance Package adds even more sound deadening material to the headliner, dash, hood, drivetrain tunnel and rear hatch. Here, the rear doors get acoustic glass and noise insulation to match the fronts as well. Power-folding side mirrors and a 12-volt power outlet in the cargo round out the changes for 2022. Best of all — and this is the nit we picked in our 2019 test drive — the sporty A-Spec package is at last offered with the Advance Package. This wasn't the case before, inexplicably leaving the adaptive dampers off of A-Spec models. Now the look finally matches the equipment. In addition, A-Spec cars get some of their exterior bits dipped in gunmetal and gloss black finishes set them apart visually. Inside, a flat-bottomed sport steering wheel is unique to the package, along with other interior exclusives and an available bronze finish on interior aluminum bits if you choose the Saddle Brown upholstery. If those aren't special enough, Acura is once again offering a limited-production PMC Edition of the 2022 RDX.