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2021 Acura TLX Long-Term Update | Pleasurable drive, puzzling gremlin

This was my first long haul behind the wheel of our long-term 2021 Acura TLX, and past experience with the brand (and Honda in general) led me to believe that if I could get past any seat comfort issues, the TLX and I would get along just fine. As it turned out, I had no cause to worry in the first place. The TLX’s seats are comfortable and supportive enough for my typical driving position – and look great in red to boot. Not having to worry about my back screaming at me after a couple solid hours on the highway, I was able to devote my attention elsewhere, and the report is largely positive. To me, the most impressive thing about the TLX is how small it feels from behind the wheel. IÂ’ve had it in my driveway for nearly two months (for various reasons, none of them good; look for more in a future update) and despite driving it rather frequently, I often forget that itÂ’s a midsize. HowÂ’d Acura accomplish that? ItÂ’s all in the feedback. The steering is dialed in pretty much perfectly and lacks the artificial and distant sensation present in AudiÂ’s FWD-based luxury sedans, for example. IÂ’d even put the TLX ahead of BMWÂ’s 2 Series Gran Coupe in this department. Sure, theyÂ’re very different vehicles, but that Acura can accomplish this with something as large as the TLX while even BMWÂ’s compacts disappoint? Well, it says something. And though it may feel small, it isnÂ’t. The TLX more than accommodated enough luggage for two people traveling to a Lake Michigan wedding over a long weekend, and did shuttle duty throughout the festivities without even a peep from rear-seat passengers, apart from commentary about the red leather. ItÂ’s a bit polarizing, IÂ’ll admit, but I think it looks great against the blue exterior. 2021 Acura TLX A-Spec View 51 Photos Over the 500-mile round trip, the TLX averaged just a hair under 30 mpg (against an EPA rating of 29 mpg highway; score one for the numbers geeks) at cruising speeds of 75-80. Michigan highways arenÂ’t known for top-notch surfaces, but even on the grooved pavement found on many of its interstates and other rural expressways, tire hum never became intrusive. Present? Sure, just not unpleasantly so. My gripes are few. I wish the cruise control would be a bit more aggressive in accelerating to a set speed when resumed, for one; it seems downright lazy under certain conditions. I could also do entirely without the silly touchpad-like infotainment interface.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live