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2015 Acura TLX is all too familiar, despite its new tricks [w/videos]

I'm confident in saying that the 2015 Acura TLX, revealed today at the New York Auto Show, will be a perfectly nice car to drive. It'll be nice to sit in, with plenty of luxurious amenities. It'll be... fine. And for Acura, "fine" is apparently good enough.
I say that because while the TLX is an all-new offering (it replaces both the TL and TSX), it hardly shakes up the Acura formula we've come to accept over the past few years. It looks like everything else in the automaker's lineup, complete with the neat LED headlamps and signature beaked grille. Power comes from either a 2.4-liter naturally aspirated inline-four with 206 horsepower, or a 3.5-liter V6 with 290 hp - engines we've tested in countless other Honda/Acura products. The front-wheel-drive version uses the Precision All-Wheel Steer (P-AWS) from the RLX, and high-end V6 models use the Super-Handling All-Wheel Drive (SH-AWD) that we've enjoyed across the rest of the Acura range. Really, there's nothing to write home about here, except maybe, how that power is sent to the wheels.
Acura is finally - finally - moving beyond the world of the six-speed transmission, offering a new eight-speed, dual-clutch gearbox with the 2.4-liter engine, and a swanky new nine-speed automatic with the 3.5-liter V6. This is arguably the biggest news surrounding the TLX, though do note, fuel economy hasn't vastly been improved in the process. The TLX 2.4 musters up 24 miles per gallon in the city and 35 mpg highway, while the front-drive V6 is rated at 21/34 mpg. Optioning for the V6 SH-AWD reduces things to 21/31 mpg.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2023 Acura Integra production specs and photos revealed

We have waited five months since the Integra Prototype was revealed, and now what we’ve been long awaiting is finally here. This is the 2023 Acura Integra in final production form. Today not only gives us photos of the Integra in its final guise, but Acura also dropped all the information and details weÂ’ve been anticipating. LetÂ’s dig in. Per usual with Acura Prototype models, the production version mirrors the prototype closely. The obvious prototype elements are gone, like the big “Integra” side graphic and color exhaust inserts, but most of what we saw last year remains on this hatchback. One notable omission is the lack of photos with the yellow exterior paint Acura launched the Prototype in. A leak of the available paint colors suggested that yellow wasnÂ’t on the table for initial launch, but that doesnÂ’t mean Acura wonÂ’t introduce it as an option down the road. Just as was teased in the Proto, the only available engine will be a 1.5-liter turbocharged four-cylinder, and itÂ’ll be officially rated at 200 horsepower and 192 pound-feet of torque (same output as the new Civic Si). A six-speed manual transmission with auto rev-matching will be available on the A-Spec model, but a continuously variable transmission (CVT) will be standard across the line. The CVT features “Step Shift” programming to simulate shifts, and also allows you to move the engine speed around with paddle shifters. We wouldÂ’ve loved to see Acura figure out a way to use its 10-speed automatic in the Civic platform, but alas, the CivicÂ’s CVT will be the only automatic option here. If you choose the six-speed manual — which we strongly suggest you do — the Integra gains a helical limited-slip differential that is not equipped to automatic cars. Delving further into the performance realm, the Integra gets an optional adaptive damper system. If you recall, Honda dropped the adaptive dampers from this generation of Civic Si, making it a reason to upgrade to an Integra. The adaptive dampers have three settings: Comfort, Normal and Sport. Similar to other Acura models, the Integra features various drive modes to adjust throttle response, automatic transmission mapping, steering feel and gauge coloration. If you get the “A-Spec with Technology Package” model, an Individual mode is added that allows you to independently change all the modes separate from one another. It also adds an option to change the in-cabin sound.