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Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v

2022 Acura MDX named IIHS Top Safety Pick+

The 2022 Acura MDX passed the Insurance Institute for Highway Safety's crash prevention and testing program with flying colors, earning a Top Safety Pick+ designation.  Acura's three-row crossover was redesigned for the 2022 model year and rides on a brand new, future-proofed platform that will eventually underpin other models in the Honda/Acura families. It scored top marks across the board in the nonprofit's crash safety and accident avoidance tests, and thanks to the MDX's standard LED headlights, there's no asterisk on that result; it applies to each and every model of the 2022 MDX.  To get a Top Safety Pick+ nod this year, a vehicle must be rated "Good" in all crash tests, earn an "Advanced" or "Superior" rating in both collision avoidance tests (vehicle and pedestrian), and must receive at least an "Acceptable" rating for all of its headlight offerings. The MDX received the highest possible rating in each of those categories; it was also rated "Good+" for the ease of use of its LATCH child seat anchors.  Related video:

Acura claims MDX is best-selling luxury 3-row ever

Business for Acura has been in a weird place, recently, and the company's latest car launches have been especially rocky. For example, the ILX Hybrid was recently discontinued after just two model years with only about 2,660 sold in that time. The company also delayed the launch of its new TLX by a few months until later this summer. However, despite its issues with sedans, the automaker's utility-vehicle business in absolutely booming. In fact, it now claims that the MDX is the best-selling three-row, luxury SUV, ever.
The MDX is already leading its class this year with 30,664 units sold through June 2014, up 68.4 percent compared 2013. Also, in five of the last six months of reported sales, Acura has posted gains. It appears that the company's utility lineup is really pushing it along.
To take the bestseller ever crown, Acura claims that through its three generations, the MDX has sold a cumulative 692,710 units. The premium model has also been at the top of the annual sales rankings for three-row luxury crossovers every year since 2002. The company believes that its nearest competitor is the Lincoln Navigator with an estimated 420,000 lifetime sales, and even arguably more comparable vehicles like the BMW X5 and Mercedes-Benz M-Class only have 350,000 or fewer sales under their belts. Of course, it probably doesn't hurt that the MDX has one of the lower starting prices in its class.