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Acura's GM-based electric crossover may be called ADX

Acura's version of Honda's General Motors-based electric crossover will inaugurate the ADX nameplate, according to a recent report. While nothing is official, the United States Patent and Trademark Office recently granted the Japanese company the rights to the name. Spotted by Car & Driver, the trademark application was filed by Honda on December 22, 2021, and approved three days later. Nothing suggests it's for a Honda, but a model called ADX would slot neatly into the Acura range, which also includes the MDX and the RDX. The filing asks more questions than it answers. What's an Acura ADX? One possibility is that the nameplate might appear on Acura's version of the Honda Prologue, which is due out for the 2024 model year. It will be based on a GM-designed platform, and it will be powered by the same Ultium battery technology found under the Cadillac Lyriq, among other EVs. We know it will spawn an Acura, too. It's important to note that nothing in the filing mentions an electric powertrain. Acura's range only includes two crossovers, which is far below the industry average (Lexus has five crossovers and SUVs; even Lincoln has four) so the ADX name could end up on a non-electric addition to the range. The line-up could grow in a number of directions and many of its dealers are asking for bigger and small people-movers. As we've said before, a patent or a trademark filing is not a guarantee that a feature or a nameplate will see the light that awaits at the end of a production line. Carmakers routinely protect their intellectual property to ensure that it doesn't end up in the hands of a rival. Although there's no such thing as an Acura ADX — at least not yet — the name falls in line with the company's naming system. Imagine the confusion that would ensue if, say, Lexus released a crossover called ADX that was aimed directly at the 355-horsepower Acura MDX Type S. Acura hasn't commented on the report, and it hasn't revealed what its Honda and General Motors-derived model will be called. Related video:

Go inside the Acura NSX's stunning Ohio factory

If you're going to build a world-class supercar, you need to build a world-class factory. And that's what Honda did with the Performance Manufacturing Center in Marysville, Ohio. We took a tour of the PMC recently for an up-close look at how the new NSX comes to life and documented it in the video above. The PMC was designed for the sole purpose of building the new supercar. Located just up the road from the R&D center where Honda developed the NSX, the factory sits at the heart of Honda's Ohio campus. Walking the factory floor, you can tell the Acura NSX is the pride of the entire Honda Motor Company, and as we saw on our first drive, it's a car worthy of serious lust. So it's no small thing that the Japanese company builds the entire car in America. The factory won't be open to the public, but if you're one of the people with an NSX on order, you'll be able to take a tour yourself later this year. We hope you enjoy the video tour. Related Video: Green Acura Coupe Hybrid Videos Original Video

Acura NSX electric revival? 'I would bet on it'

This year marks the end of the Acura NSX as we know it. Its swan song, the 600-horsepower 2022 Type S, saw only 300 made for the U.S. market, and all of them sold out in 24 hours. It's barely disappeared over the horizon, but Acura's V.P. and brand officer is already previewing the NSX's third act. Speaking with Nikkei Asia, Jon Ikeda was asked whether a third generation NSX was forthcoming. "I would bet on it," he said. Ikeda also predicted that if the wager lands in his favor, "it's going to be [all-]electric." This falls in line with statements Ikeda made a year ago. At the time, he explained that the NSX emerges when parent company Honda wants to make a statement: The first generation was Honda's vision for an F1-derived petrol-powered supercar; the second generation arrived as an affordable hybrid halo car in the age of gasoline-electrics. He didn't elaborate on the third generation's powertrain back then, but this time Ikeda was more adamant about electric power.  Part of Ikeda's certainty, the article states, comes from global CEO Toshihiro Mibe's commitment to electrify Honda's lineup. Soon after taking the top job in April 2021, Mibe announced plans to convert Honda's entire lineup to EVs and hydrogen fuel cell vehicles by 2040. As for what kind of car an electric NSX would be, Ikeda has some ideas. "It won't be just about straight lines," he told Nikkei Asia. Blistering acceleration is already common in the electric supercar world, so Acura would need to bring something novel to the table. Ikeda wants the NSX to be a technological showcase for ultimate handling as well, something the outgoing NSX did with its driver-focused Super Handling AWD system.  We've long bemoaned how the new breed of electrified supercars have incredible specs on paper, but somehow don't feel as engaging to drive. That's a niche Acura could fill. In the often contentious give and take between American Honda and Honda Motor's engineering departments, the Japan mothership tends to win out. However, these days Honda barely sells anything beyond kei cars in Japan. It's up to leaders like Ikeda and those who understand the U.S. market to drag the company toward the performance-minded engineering philosophies Old Man Soichiro founded his business on. Related video: