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Lexus LC 500 dominates 2016 EyesOn Design Awards

The Lexus LC 500 captured top honors for the best-designed production car and the best interior at the 10th annual EyesOn Design awards at the Detroit Auto Show. The awards are handed out by the Detroit Institute of Ophthalmology. The Buick Avista won the concept car category, just as its four-door predecessor, the Avenir, did last year. Other winners this year included the Chrysler Pacifica, which won for the best-designed production "truck" (as crossovers and minivans are sometimes categorized), and the Audi H-Tron Quattro, which won for the best concept truck. The Acura Precision concept was also recognized for its "innovative use of color, graphics, and materials." And the new Volvo S90 was singled out for its human-machine interface. The panel of jurists this year included designers from an array of automakers and art schools. Several past honorees for the organization's LifeTime Design Achievement Award participated in the voting, including GM's Wayne Cherry, BMW DesignworksUSA founder Chuck Pelly, Hyundai's Peter Schreyer, and Jack Telnack (formerly of Ford). Telnack also served on the select panel of chief judges this year, alongside Chris Chapman from Hyundai, Dave Marek from Acura, and Stewart Reed from the Art Center College of Design. Lexus Takes 2 and Buick Wins Best Concept For 2nd Year at EyesOn Design Awards at NAIAS January 12, 2016, Detroit, Michigan. A panel of design leaders representing worldwide automotive manufacturers and transportation design chiefs from top design schools around the globe today selected these vehicles to receive the following EyesOn Design Awards at the North American International Auto Show: * Production Car: 2017 Lexus LC500 * Production Truck: 2017 Chrysler Pacifica * Concept Car: Buick Avista Concept * Concept Truck: Audi h-tron Quattro Concept * Best Designed Interior: 2017 Lexus LC500 * Innovative Use of Color, Graphics and Materials: Acura Precision Concept * Human Machine Interface: 2017 Volvo S90 Chief Judges were: Chris Chapman of Hyundai, Dave Marek of Acura, Stewart Reed of ArtCenter College of Design, and Jack Telnack of Ford Motor Company (retired). 2016 marks the tenth year the EyesOn Design Awards have been an integral part of the North American International Auto Show. Related Video: Featured Gallery 2016 EyesOn Design Award Winners News Source: EyesOn Design Detroit Auto Show Acura Audi Buick Chrysler Lexus Volvo chrysler pacifica volvo s90 lexus lc 500 acura precision concept

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

1997 Acura SLX gets 350 actual Acura horsepower for Radwood

For the Radwood Orange County, Calif., car show, a show themed around 1980s and 1990s cars, Acura is bringing a variety of its original models including a 1991 NSX and a 1986 Integra. The company is also bringing something obscure, a 1997 Acura SLX, the brand's first SUV, offered from model years 1996 to 1999. In some ways, it's something Acura might not want to highlight, since it's really a rebadged Isuzu Trooper, just as the original Honda Passport was a rebadged Isuzu Rodeo. But this SLX is special; it has real Acura power under the hood. The project was led by Acura engineers and Pikes Peak racing drivers James Robinson, Paul Hubers and Jordan Guitar, and the frame and body restoration as well as the powertrain swap was done entirely in-house at Honda R&D in Ohio, according to Acura rep Andrew Quillin. The team pulled out the original naturally aspirated 3.2-liter V6 that made just 190 horsepower and 188 pound-feet of torque, and dropped in a turbocharged 2.0-liter inline-four from a new Acura RDX. That engine also received a new intake, exhaust, turbo and ECU tune, which brought power up to an estimated 350 horsepower and 340 pound-feet of torque, similar to the Graham Rahal Performance RDX. Not only that, but the old-school four-wheel-drive system and live rear axle were dropped in favor of the RDX's indpendent suspension and torque vectoring "Super Handling All-Wheel Drive." "Dropped in" is a mischaracterization, though, as Acura had to weld new subframes front and rear to the existing frame to get the transverse engine and modern suspension to fit. Acura was careful to keep the SLX looking as close to the original as possible. On the outside, Acura repainted the SLX in a modern red paint available on the RDX, but retained the champagne lower moldings. The stock wheels were replaced with 17-inch Fifteen52 wheels, but they have a very similar design and finish to the original wheels. A hard-shell spare tire cover was added, and a simple "SH-AWD" badge on the back is the only hint at what's under the body. The interior was restored at the company's L.A. design studio, where the upholstery was redone in a gray "gathered" leather like you would have seen when it was new. A bit of gray wood trim updates the interior slightly. The RDX's push-button starter and shifter buttons have been added to the center console, shift paddles behind the original steering wheel, and an aftermarket instrument cluster mounted to the steering column.