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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2019 Acura ILX gets $2,200 price cut to go with redesign, more features

Acura brought a relatively substantial update to the 2019 ILX, and now it has chopped prices to boot. It starts at $26,895 including destination charges, a $2,200 reduction from the 2018 model. The price came down, yet Acura added to the car's standard equipment; that's something we can get behind. Now the full suite of Acura's driver assistance features come standard, instead of as a $1,300 option. Exterior changes are the most obvious, with lots of new sheetmetal both front and back. You'll still be paying if you want the updated dual-screen infotainment system though. Equipped similarly to a 2018 model, it's $3,550 cheaper with the Premium and Technology packages. That same figure rings true for the A-Spec models too — an ILX with every package equipped tops out at $32,545 now, versus the $36,095 from before. We're all for the heavy price cuts, but the ILX remains the same relatively boring vehicle under the new bodywork. The A-Spec model is still only an appearance package, and doesn't really pay homage to the sporty Acura compacts of the past. A 1997 Acura Integra Type R just sold for $63,800 at Barrett-Jackson. Seeing that, plus the fanfare surrounding the Civic Type R arriving in America, shows that there's clearly tons of untapped hype surrounding small, hot Hondas. A true successor to the Integra Type R, or even just the GS-R, would have enthusiasts tripping over themselves. Keeping the price low for such a vehicle like we see for the 2019 ILX would be the cherry on top. Featured video: Featured Gallery 2019 Acura ILX View 11 Photos Acura Luxury Sedan

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.