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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2019 Acura NSX Track Test Review | Exotic tech, exhilarating performance

EAST LIBERTY, Ohio — The 2019 Acura NSX makes sonorous noises behind my ear as the tachometer soars toward 7,500 rpm. My hands grip the squared-off steering wheel a bit too hard as I scrub off about 60 mph and dive into the first corner of the Transportation Research Center (TRC) dynamic handling course. There's 3,878 pounds of car beneath me, but the front tires do exactly what my hands tell them to, without hesitation, and I'm through the double apex corner without even thinking about the defiance of physics I just witnessed. On paper, a nearly 4,000-pound track car makes no sense. Yet in practice, it's just as tossable and eager to change direction as something much lighter. This is the NSX's party trick, thanks to some magic with the suspension and all-wheel drive system on this car. And while the new NSX is a very different vehicle than its predecessor, it was born of a similar spirit of innovation and forward thinking. The original Acura NSX hit the streets in 1991, establishing a new set of rules for every supercar released since. Constructed of an aluminum body — still an exotic material mainly used in competition vehicles — with curves that still drop jaws today, it was every bit as sophisticated as a Ferrari. But unlike Ferraris of the time, it was also reliable and easy to drive. Slide behind the wheel of a 1991 NSX, and you'll be transported back to a time when outward visibility was still in style. You can see the ground right in front of the nose. Turn around, and there's nothing blocking your view but a low wing. It's essentially a bubble canopy. Acura knows owners of the original NSX, your author included, absolutely love this about their cars. The effort to make the cockpit of the NSX similar is appreciated, even if modern crash standards prevent a perfect implementation. There are other subtle throwbacks. Every original NSX made a distinctive intake whine when winding it up to 8,000 rpm, and the new NSX has real intake noise physically pumped into the cabin to replicate this sweet sound all the way through the rev band. Another echo of the original is the simplified, sedate dash layout — eminently usable and likely to age well. A simplified version of the new RDX infotainment system would have fit the bill, too, but sadly it's not present. Under way, however, the generational similarities cease. Our time on this trip in the 2019 model was spent solely on track at TRC, and it was a wholly different experience from the old car.

Acura NSX is this year's Pikes Peak pace car

Acura's new NSX is the official pace car for this year's Pikes Peak International Hill Climb. The hybrid supercar will go running up that hill on June 28, leading a group of 140 racers up the 14,110-foot mountain. It'll be driven by Sage Marie, Honda's senior public relations manager (and friend of Autoblog), who competed in the Pikes Peak race in 2013 and 2014. To make the most of the occasion, Acura is installing 24 cameras along the course to capture the pace car's run. But this won't just be for a cool photo gallery. Acura will use the cameras to create a 360-degree video that will be posted to the company's social media channels after the NSX completes its climb. Look for that to drop sometime on the morning of the 28th. The NSX heads up Pikes Peak at 7:40 AM Mountain time (9:40 AM Eastern). We'll have plenty more information about the Pikes Peak Hill Climb throughout the coming days. For now, check out the NSX pace car in the image gallery above, read Acura's official press blast below, and be sure to scroll through the amazing photo galleries from the practice sessions (Day 1 and Day 2) shot by our own Drew Phillips. Related Video: Next-Generation Acura NSX to Serve as Official Pace Car for the 93rd Pikes Peak International Hill Climb Pikes Peak-first 360-degree video to capture NSX run to the top TORRANCE, Calif. (June 25, 2015) – The next-generation Acura NSX supercar will serve as the official pace car in the 93rd running of the Broadmoor Pikes Peak International Hill Climb on June 28. With a custom racing-inspired livery, the twin-turbo charged NSX pace car will lead the field of 140 entrants to the top of the 14,110-foot Colorado mountain. "The Acura NSX is the ultimate performance vehicle, and a novel way to promote its capabilities is the iconic race up Pikes Peak," said Mike Accavitti, senior vice president and general manager of the Acura Division. "As the pace car, the beast that is NSX has yet to be fully let out of its cage, but fans and drivers will get a first glimpse of the unique character, performance and handling it will deliver in this one-of-a-kind racing environment." Powering the NSX through the 12.4-mile, 156-turn course is a bespoke 75-degree twin-turbo V6 engine mated to a 9-speed dual clutch transmission and three motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system, which delivers 'on the rails' cornering capability essential to conquering the demanding mountain course.