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Acura TLX Type S PMC Edition reservations open tomorrow

The good news: If you decided you must have the 2023 Acura TLX Type S PMC Edition, Acura would like you to know the reservation system opens tomorrow at 1 p.m. Eastern time, 10 a.m. Pacific time. The not-exactly-good news: Acura doesn't yet want you to know the price. All the automaker would say about MSRP is that it's "expected to be in the low-to-mid $60K range." That doesn't strike us as an unreasonable premium in relation to the standard sedan's $55,000 starting price, when the PMC Edition is built like an NSX, comes in NSX colors and exclusive color combos, and is limited to 300 units. We have to admit, however, that the times we live in have warped all our reference points. Now for the bad news: Acura is releasing the run one color at a time, so today's reservations will only be for the 100 units of the Curva Red special model. Another 100 examples in 130R White can be reserved at an unknown time on November 9, the final 100 in Long Beach Blue can be reserved on December 8. In an age when mass-market makers can't build enough vehicles and buyers are paying 5% or more over sticker for a Honda or a Hyundai, we can already imagine the carnage headed to the Acura website when the horde moves in to fight for 100 spots. If you want this car and you have a lamp, now's the time to start rubbing the lamp.  All PMC Edition cars get a Berlina Black (also an NSX shade) painted roof, antenna, and door handles, the quad exhaust finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S, finished in a new copper paint. There's a carbon fiber lip spoiler in front, a carbon fiber decklid spoiler, a rear diffuser in the same weave, alongside glossy black side sill garnish and model badging.  Inside, carbon fiber trim keeps the cabin on brand, accessorized with illuminated side sills, unique Type S-badged floor mats with color-matched edging, and serialized plaques on the center console. The Curva Red sedan gets an Ebony black interior with red stitching. Long Beach Blue cars get an Orchid (cream) interior with blue stitching. The 130R White cars will get a red interior. Occupants recline in Milano leather seats with Ultrasuede inserts, driver and passenger able to adjust them 16 ways.  Similar to other Acura PMC cars, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation, and paint inspection.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura will let you reserve a 2023 Integra starting next month

For anybody who is trying to get their hands on the 2023 Acura Integra right when it comes out, this one’s for you. Instead of a normal launch, Acura is launching the Integra with a reservation list.  YouÂ’ll be able to reserve and pre-order an Integra online starting March 10. Of course, the reservation process still fully involves dealerships, as Acura states, “reservations handled by participating dealers” at the bottom of its press release. Acura hasnÂ’t revealed production details or even shown us photos of the IntegraÂ’s interior yet, but since itÂ’s going to ask folks to reserve a car to buy, we suspect those details and photos will be coming soon. If you want a sneak peek, we got some photos of the partially-covered interior of the Integra Prototype. Pricing is just as vague as before, too, as Acura simply states that it “will start around $30,000.” The actual website where Acura directs you says “supply will be limited” of the Integra. In todayÂ’s market, that very well may be true. However, the base Integra has never been, nor do we expect it to be, a limited-availability model. ItÂ’s an entry-level, sporty hatchback that will eventually be widely available, even if a certain level of hype makes them thin on the ground upon initially launching. Basically, donÂ’t be fooled by the messaging. If you do want to reserve one, Acura has a sign-up on its website that will put you on a list to be notified the second the reservation site goes live. ThereÂ’s no suggestion that any deposit will be required to reserve a spot for now, but weÂ’ll be looking out for details on that closer to the launch of reservations on March 10. Related video: