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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2022 Acura RDX First Drive | RDX redux gives us what we want

LOS ANGELES — AcuraÂ’s most recent totally new models — the TLX and MDX — thwacked us upside the head with authority to let us know that Acura as a luxury and performance brand is well and truly back in great form. The redesigned RDX tried to do the same back in 2019, and while it was an above-average overhaul effort, it didnÂ’t move us as strongly as the TLX and MDX have since. Now, the 2022 Acura RDX is here, and itÂ’s packing a bunch of improvements to try and both enhance the driving experience and ensure that it isnÂ’t playing second fiddle to other Acura products in tech or luxury. The one omission, and itÂ’s a big one, is the continued lack of a Type S variant. Both the TLX and MDX offer a high-performance Type S version with turbocharged V6 engines, and the RDX continues to go without such a model in 2022. ItÂ’s a shame, because the RDXÂ’s smaller size means it could serve as a quality platform for a performance crossover to compete against others like the BMW X3 M40i, Mercedes-AMG GLC 43 and Audi SQ5. ThatÂ’s not to say that Acura has neglected the driving experience for 2022. The one performance improvement comes in the form of re-tuned adaptive dampers on the Advance trim that are both stiffer in Sport mode and softer in Comfort mode. Plus, the cabin is much quieter than it was before thanks to additional sound deadening material and an enhanced Active Sound Control system. Acura says the standard car offers a 20% NVH improvement, while the Advance Package cars have even more sound deadening to deliver a 30% improvement over the 2021 model. YouÂ’ll be able to tell the updated RDX apart from the pre-refresh version by looking at the new grille pattern and thinner chrome grille surround. Look further downward, and youÂ’ll notice larger side intakes and a new fog light design. ItÂ’s harder to tell that anything is new from the back, but look closely, and youÂ’ll see a redone lower bumper and rectangular exhaust outlets on every model but the A-Spec — that hangs on to its round dual exhaust tips. A couple of new wheel designs round out the exterior updates, while the interior sees a new bronze-like finish for the aluminum trim in lower trims. Perhaps one of the most vital changes Acura made to the RDX this year is done on the equipment side, as it fixes one of the gripes weÂ’ve had with Acuras over the past couple years. You can finally equip the Advance Package onto A-Spec trim cars.

2019 Acura RDX undercuts rivals with base price of $38,295

The all-new 2019 Acura RDX will hit dealers on June 1, 2018, and it'll come with a window sticker bearing a base price of $38,295. That's for a front-wheel-drive RDX; adding all-wheel drive brings the base price to $40,295. Standard equipment includes the AcuraWatch safety and driver assistance package, which bundles automatic emergency braking, adaptive cruise control, lane keeping assist, and road departure mitigation. All RDX models, regardless of trim, are powered by a 2.0-liter turbocharged four-cylinder engine that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission to the drive wheels. That's more power than rivals like Audi Q5, BMW X3, Mercedes-Benz GLC300, and Volvo XC60, all of which are cited by Acura as key competitors in the small premium crossover segment. The EPA has given the 2019 RDX estimated fuel mileage ratings of 22 city, 28 highway, and 24 combined, or 21/27/23 with all-wheel drive. That's better than the AWD 2018 RDX's 19/27/22 rating, but under the class-leading 22/29/25 figures of the BMW X3, though the Bimmer has less horsepower and torque than the RDX. Perhaps even more important than the low-for-its-class starting price is the reasonable increase in cost as the trim level rises. Opting for an RDX with the Tech Package will cost $41,495 and bring with it navigation with real-time traffic, perforated leather seating surfaces, an ELS Studio audio system with 12 speakers, blind-spot monitoring, rear cross-traffic monitor, and front and rear parking sensors. The new RDX A-Spec package branches off the Tech trim level and adds sportier styling with blacked-out accents replacing chrome, 20-inch wheels, 4-inch exhaust tips, an ELX Studio audio system with 16 speakers, heated and ventilated seats, LED fog lights, and sport seats trimmed in leather and Ultrasuede. A red interior package is optional. At the top of the RDX pyramid sits the Advance trim for $46,395. That model gets cool stuff like a high-tech adaptive damper system, 16-way power driver and passenger seats (heated and cooled up front and heated in the rear), a head-up display, surround view camera, genuine wood trim, and a hands-free power tailgate. It's worth noting that since the A-Spec is based on the Tech and not the Advance trim it's not possible to get the adaptive dampers or fancy front seats packaged with the sportiest-looking RDX model. Here's hoping those bits are added as A-Spec package options at a later date.