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Acura prices hand-built TLX PMC Edition at $50,945

Acura unveiled the 2020 TLX PMC Edition sedan at this year's New York Auto Show along with the MDX PMC Edition Prototype. Both models adopt the same hand-finished build processes employed at Honda's Performance Manufacturing Center to create the Acura NSX. In the case of the sedan, that means a body-in-white pulled off the line at Honda's Marysville plant so that PMC technicians can install the interior, drivetrain, suspension, wiring harnesses, and electronics. After that, the TLX PMC undergoes the same quality control checks conducted on the NSX, including a dyno run and water leak test. The price: $50,945, which includes $1,995 for handling and destination. In addition to the craftsmanship, the sedan combines two options that normally cannot be combined, the A-Spec and Advance Packages. They install the 290-horsepower 3.5-liter V6 and Super Handling All-Wheel Drive, the A-Spec's stiffer dampers and quicker steering ratio, plus sharper exterior components like the restyled bumper, larger exhaust tips, and gloss black roof panel. Comfort features include heated and ventilated front sport seats, leather and Alcantara seating, black leather steering wheel, black headliner, surround-view camera, heated rear seats, and Acura's 10-speaker ELS Studio audio system. Cosmetic go-fast changes are seen in the red instrument cluster and red accent lighting. The whole package gets drenched in Valencia Red Pearl paint formerly exclusive to the NSX but making one special appearance here, the crimson infused with mica, metal flake and "nano pigments" for keener color. Black, 10-spoke, 19-inch wheels anchor the sedan to the road. The U.S. will see just 360 examples of the TLX PMC, each one numbered with a plaque on the dash. Deliveries to dealers begin this month — each sedan transported in a single-car carrier. The entire production run is scheduled to take six months, after which we're told Acura will begin working on the MDX PMC.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video: