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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2023 Acura Integra Review: Can it possibly fill an icon's shoes?

Pros: Civic Si performance with greater refinement; sweet manual transmission; thrifty fuel economy; versatile hatchback Cons: Underwhelming base equipment; cramped rear headroom; some cheap interior bits in back; a CVT, really? For those of a certain age and/or certain automotive fandom, the 2023 Acura Integra represents the return of an icon. Yes, the Integra is back, and as it was in the very beginning, it’s a four-door hatchback that can be both an enthusiastsÂ’ darling or just a well-made, well-equipped compact car for those who want something a little more premium than a Honda Civic. And that last comparison is key, because the Acura Integra is basically a Honda Civic thatÂ’s been thoroughly worked over with a totally different body, stiffer structure and different(ish) interior. Admittedly, the Civic is a great place to start, as itÂ’s a terrific little sedan/hatchback that arguably outpaces its competition and does a pretty good job of being a well-made, well-equipped compact car itself. There really wasnÂ’t that much for Acura to do to rework the cabin for luxury duty, though itÂ’s certainly best realized with the optional Technology package and there are some areas (like the back seat) where the luxury touches could have been further applied. From a mechanical perspective, the Integra specifically builds off the Civic Si. It has the same 200-horsepower turbocharged engine and front-wheel drive, but with a saucier exhaust and CVT as standard. A six-speed manual is available, but only on the range-topping A-Spec with Technology package. The A-SpecÂ’s adaptive dampers also do a better job of both road-holding and ride comfort. Honestly, thereÂ’s nothing wrong at all with seeing the Integra as a more refined Civic Si. As it was in the past, the new Integra is both a luxury-adjacent sedan and a sport compact car. That means it can be a ritzier alternative to the Civics of the world, a more budget-conscious alternative to the Audi A3s, or Acura/HondaÂ’s answer to the Volkswagen GTI and GLI. No matter what you compare it to, though, we think the new Integra is a winner. Welcome back, old friend.   Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? The Integra is an all-new model. It technically replaces the ILX, however, which was similarly a Civic-based compact Acura.

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.