2006 Acura Rsx Type-s Only 7,500 Navi Leather Sun on 2040-cars

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2024 Acura RDX is another model dropping front-wheel drive

After Acura made small changes to the RDX for the 2022 and 2023 model years, Honda's premium arm is carrying the 2023 version nearly unchanged into 2024. There's a familiar drivetrain tweak that we've covered across the automaker spectrum, though, with Acura dropping the front-wheel-drive option that had been available on the base, Technology, and A-Spec trims. For now, every RDX comes fitted with Acura's Super Handling All-Wheel Drive (SH-AWD). The effect is also familiar: Compared to 2023 RDX pricing at launch, the minimum price for the entry-level base and the Technology trims is up $2,300, the A-Spec price climbs $2,000. MSRPs for the RDX lineup including the $1,195 destination charge, and their changes from 2023 launch pricing, are: RDX Base: $45,245 ($2,300) Technology: $47,895 ($2,300) A-Spec: $50,895 ($2,000) Advance: $53,045 ($500) A-Spec Advance: $55,045 ($500) Now for the small print. We specified launch pricing because the 2023 RDX has already gone up in price by all but $100 of the increases noted above. Meaning, if you wanted to configure a 2023 RDX on Acura's website instead of a 2024, you'd only save $100. Also, the automaker didn't put out a press release for the coming model year, but it did publish a fact sheet. The first footnote of the fact sheet explains, "Destination & Handling charge for sedans (excluding PMC Edition) and SUVs (excluding PMC Edition) is $1,400." At the time of writing this post, destination charges are still shown as $1,195 on the 2024 Acura RDX Build & Price page. Take this as warning that the brand's cars could get at least $205 more expensive soon. Every RDX is powered by a turbocharged 2.0-liter four-cylinder making 272 horsepower and 280 pound-feet of torque, shifting through a 10-speed automatic and sending power to both axles. We've had nothing bad to say about the RDX, praising its gutsy engine, responsive chassis, quality interior, sharp styling, spacious interior and plentiful standard features. And even with the price bumps, the RDX remains either much less expensive or notably more powerful than the luxury competitors Acura wants to challenge with the RDX. 

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda confirms 2014 Odyssey and Acura MDX for New York

Look beneath the seats of a Honda Odyssey and you'll likely find a handful of that iconic loop cereal loved by toddlers nationwide. And to show that Honda understands its minivan's target market, it is using the breakfast staple to announce its plans to reveal the updated 2014 model at next week's New York Auto Show. While the announcement is creative, it unfortunately lacks much in the way of information, leaving us with little more than a vague teaser alluding to "some innovative new features."
As expected, Honda has also confirmed we will see the production version of the 2014 Acura MDX in New York. We expect the 2014 MDX to look very much like the prototype we saw in January at the Detroit Auto Show with only slight differences. The 3.5-liter i-VTEC V6 will be offered with all-wheel drive or, in a first for MDX, front-wheel drive.
You'll find the official press snippets for both below, and we'll have live images and details on both from the New York show. Until then... Cheerio!