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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Honda airbags are being stolen

The latest hot target for car thieves might just be the airbag mounted inside your steering wheel. And late-model Honda and Acura vehicles are a particularly hot target right now, for reasons not well understood. USA Today reports that criminals across the country are stealing airbags out of relatively new Honda models for apparent resale online or to black market repair shops. It's a trend that has caught the attention of law enforcement agencies in cities like Miami, New York City and Washington D.C. The National Insurance Crime Bureau (NICB) estimates that around 50,000 airbags are stolen each year. In Miami-Dade County, thieves stole 875 airbags in 2017, up from just 13 in 2013, according to police records obtained by USA Today. In the Virginia suburbs outside Washington D.C., thieves recently smashed the windows of 10 Hondas at an apartment complex to steal the airbags. Second Lt. Jonathan Bryant told the local Fox affiliate that stolen Honda airbags often end up in chop shops and can command between $300 and $500 each. A quick search of eBay listings for Honda steering wheel airbags turns up results being sold for as high as $700, though most are listing for hundreds less than that. New replacement versions purchased from dealerships approach $1,000. Many dishonest repair shops install the stolen airbags as new and charge the owner or their insurer full price for the replacement, a version of insurance fraud. Last year, police in Coral Springs, Fla. published an alert on the neighborhood social networking site Nextdoor urging residents who own a Honda or Acura to park in a garage or well-lit area, "or if you have another vehicle, pull it as close to your driver's side door as possible," they wrote. "We have seen an increase in airbag thefts, primarily in Acura and Honda models," the posting added. "The suspect(s) often disarm the alarm by cutting the battery, punch the driver side door lock or smash the window. It is believed these criminals take approx. 5-10 minutes to steal the airbag." One theory for the apparent rise in airbag thefts is that a spate of airbag recalls in recent years — including the ongoing recall of nearly 50 million potentially explosive Takata airbag inflators that left suppliers scrambling to make new parts — may have boosted demand for replacements. Most of the vehicles involved are late-model Honda Civics and Accords, but it's not clear exactly why Honda is being targeted.

2022 Acura MDX Type S specs boast 355-hp turbo V6, air suspension

Details have finally emerged about the new 2022 Acura MDX Type S. Positioned as the performance-oriented member of the MDX range, the midsize luxury SUV gains a turbocharged V6, Brembo brakes, an air suspension, and a longer list of standard features. Acura takes the heritage-laced "Type S" designation seriously; the badge also appears on the NSX and on the TLX. While we love the thought of an NSX-powered MDX, it's the TLX that was asked to provide its engine. Power comes from a new 3.0-liter V6 that's turbocharged to 355 horsepower and 354 pound-feet of torque. Acura points out these figures make the MDX Type S the most powerful crossover or SUV it has ever released. The six-cylinder spins all four wheels via a 10-speed automatic transmission that has been redesigned to provide quicker shifts, and a Super Handling All-Wheel-Drive (SH-AWD) system programmed to send up to 70% of the engine's torque to the rear wheels. And, as always for Acura's SH-AWD, 100% of that torque can be sent to the left or the right wheel (aka torque vectoring). Acura's first air suspension system appears on the MDX Type S. Adaptive and adjustable, the setup relies on data sent by an armada of sensors and on user input to make the ride sporty, comfortable, or anything in between. Using air springs also allowed Acura to give the Type S a lift mode, which increases the ground clearance by about 2 inches when users need to drive in deep snow or on rough terrain. Next, engineers turned their attention to the brakes. Brembo provided four-piston front calipers designed to work with rotors that are about half an inch bigger than the standard MDX's, and Acura points out that it tuned the electric-servo system to give the Type S a pedal stroke that's similar to the NSX's. The red calipers fitted to both axles are visible through 21-inch wheels wrapped by Continental ContiSeal self-sealing tires. Painting the calipers red was purely an aesthetic decision, but many of the other design changes that help the Type S stand out from the regular MDX serve a purpose. For example, the engine bay receives about 10% more air thanks to a redesigned grille. And, the vents on either side of the front bumper direct cooling air to a pair of sub-radiators mounted on either side of the engine bay. Some of these functional changes aren't immediately visible: Acura went as far as relocating the battery to the trunk to improve weight distribution.